Customer Experience Journey Mapping Big data has been the big rage for a while now. Long enough for companies to recognize its limitations. Namely, reams of detailed quantitative data may tell us about the past, but only go so far in predicting the future. While it...
Voice of Customer Are Those Customers Saying the Right Things? In this age of hyper-intrusive, instantaneous analytics, companies seem to continuously demonstrate how important it is to understand their customers. Unfortunately, even with technological augmentation,...
Max-Diff Analysis Overview Measuring what drives consumer behavior, or which attributes are most important when making a purchase decision, is a very common research objective. Maximum Difference Analysis (Max-Diff) is a powerful tool that Saurage Research utilizes to...
Measuring Brand Equity To Build A Strong Brand A brand is much more than a company’s name, its logo, a slogan, or its products. A brand is the culmination of a series of interactions that customers, or potential customers, have with the brand through a wide variety of...
Measuring and Managing Customer Loyalty The customer experience begins when a customer realizes that he or she has an unfulfilled need. When a need is realized, customers access information through a series of touch points, such as industry experts, articles and white...
SMARTProp™CVA Overview SMARTProp Customer Value Analysis (CVA) techniques uncover the non-price characteristics that customers value most. The results of this analysis enable our clients to better understand the attributes that are most likely to influence purchase...
