B2B Marketers See Lead Conversion as Higher Priority than Branding Today’s B2B marketing environment has never been more challenging: tough economic times and increasingly savvy and reluctant buyers continue to turn up the heat on marketers. According to...
Pin Marketers Pin! Some 60% of CEOs say strengthening social media will be a top marketing priority for the next several years, according to a recent survey of 117 leading companies by Booz & Company and Buddy Media. And as other studies have shown, more companies...
Digital Marketing is on Fire! Digital Marketing is on Fire! Digital marketing is on fire — as each year brands increase their level of engagement with social media, according to the 2nd Annual 2012 Webmarketing123 State of Digital Marketing Survey of marketing...
