Wearable technology is on the rise in both personal and business use. Consumer spending on wearable devices is growing faster than in any segment in the global consumer electronics market, as devices more than tripled in 2014 from a year earlier, reaching a total of...
Loyalty programs are structured marketing efforts designed to reward and encourage loyal buying behavior. Typically a plastic or paper card is issued to the customer and it contains a bar code or magnetic strip that can be easily scanned. Easily scanned that is, if...
Blueberries are not only popular, ranking second only to strawberries as the most eaten berry in the U.S. they also have one of the highest antioxidant capacities among all fruits, vegetables, spices and seasonings. Antioxidants are essential to optimizing health by...
Brands often try to categorize themselves into segments, either B2B (business to business) or B2C (business to consumer). With the rise in social media however, a new segment has gained attention, H2H (human to human). This term was coined by Bryan Kramer, Social...
Oil and Gas Independents See Industry Issues and Opportunities Ahead Oil and Gas Independents See Industry Issues and Opportunities Ahead The energy sector continues to boom and be one of the nation’s few areas of job growth. Yet, among upstream U.S. energy...
