Alcohol and Rx – Bad Mix

A substantial number of Americans who drink also take medications that should not be mixed with alcohol. Whether it is wine with dinner or a beer at a sporting event, about 71% of American adults drink alcohol. In a study of nearly 27,000 U.S. current drinkers (those...

Never Forget Your Loyalty Card Again

Loyalty programs are structured marketing efforts designed to reward and encourage loyal buying behavior. Typically a plastic or paper card is issued to the customer and it contains a bar code or magnetic strip that can be easily scanned. Easily scanned that is, if...

Airfare Costs Soaring to New Heights

The cost of flying is soaring with domestic airfare outpacing inflation, rising 2.7% compared to the 2.1% gain in the Consumer Price Index. In an Associated Press article Scott Mayerwitz reported that in the first six months of 2014 the average price of a round-trip...

Gone But Not Forgotten

Often when a customer doesn’t return to a website for a substantial amount of time they are long forgotten. But former customers who return to spend money offer an economical potential verysimilar to that of a first time customer and therefore should be treated as...

Why Blueberries are the Best!

Blueberries are not only popular, ranking second only to strawberries as the most eaten berry in the U.S. they also have one of the highest antioxidant capacities among all fruits, vegetables, spices and seasonings. Antioxidants are essential to optimizing health by...