Mobile on the Move

Mobile is the future of advertising, and mobile search is on the rise.  Today nearly two-thirds of Americans own a smartphone, and 19 percent of Americans rely to some degree on a smartphone for accessing online services and information and for staying connected to...

The Content Conundrum

Several departments across a B2B organization rely on content marketing, from social media to event marketing, public relations to product marketing. Content marketers who have a documented strategy are eight times more likely (60 percent versus 7 percent) to rate...

Obesity – A BIG Problem

Americans are getting bigger. The weight of an average American woman these days is 166.2 pounds, almost exactly what the average American man weighed in the 1960s. Men are growing too at just about the same pace, with the average American man weighing 195.5 pounds....

Native vs. Banner: What We Actually See

In a recent neuroscience study conducted by Nielsen and commissioned by ShareThrough, researchers found that native advertising in digital feeds received significantly more visual attention from consumers than banner ads. The study applied brain activity and eye...

Following Multiple Devices on the Customer Journey

With 67.2% of B2B companies planning to ramp up their digital marketing spend this year, more B2B advertisers are using intent data to strategically segment potential customers based on their interests.By segmenting users across all campaigns, marketers will gain more...