Many B2C businesses have had success promoting themselves with Pinterest and Instagram, but those in the B2B space are starting to see the value in these social platforms as well. Images, video and audio are great ways to give social media programs a boost because of...
B2B Marketers See Lead Conversion as Higher Priority than Branding Today’s B2B marketing environment has never been more challenging: tough economic times and increasingly savvy and reluctant buyers continue to turn up the heat on marketers. According to...
