Several departments across a B2B organization rely on content marketing, from social media to event marketing, public relations to product marketing. Content marketers who have a documented strategy are eight times more likely (60 percent versus 7 percent) to rate...
Small B2B Marketers and B2B Enterprise Marketers Bet Budgets on Content Marketing They may differ when it comes to focus and use of specific tactics, but according to a recent study, small B2B marketers (10-99 employees) and their B2B enterprise peers (1,000+...
