Several departments across a B2B organization rely on content marketing, from social media to event marketing, public relations to product marketing. Content marketers who have a documented strategy are eight times more likely (60 percent versus 7 percent) to rate...
It’s a Brave New World for B2B Sales and Marketing As the economy improves, lessons learned during the recession promise to impact business-to-business sales, product development, finance and marketing groups for the next five years, according to a study by...
B2B Marketers Can Hit Bull’s Eye with Triggered Email Messages B2B Marketers Can Hit Bull’s Eye with Triggered Email Messages Forrester Research projects that 2013 will see about $560 billion in business-to-business ecommerce transactions, indicating the...
America’s Civility Problem LGBT Consumers React to Corporate Policies Prescription Medicine Spending B2B Marketing Budgets Rise Technology Marketers Focus on Lead Generation Social Media Rising as Traditional Media Falls America’s Civility Problem Almost...
