Mobile is the future of advertising, and mobile search is on the rise. Today nearly two-thirds of Americans own a smartphone, and 19 percent of Americans rely to some degree on a smartphone for accessing online services and information and for staying connected to...
In a recent neuroscience study conducted by Nielsen and commissioned by ShareThrough, researchers found that native advertising in digital feeds received significantly more visual attention from consumers than banner ads. The study applied brain activity and eye...
Loyalty programs are structured marketing efforts designed to reward and encourage loyal buying behavior. Typically a plastic or paper card is issued to the customer and it contains a bar code or magnetic strip that can be easily scanned. Easily scanned that is, if...
Imagine a world without the Internet. Seems impossible doesn’t it? But two-thirds of the world’s population does not yet have Internet access. Google and Facebook are trying to change that with two ambitious ideas, Project Loon and Internet.org. Google’s Project Loon...
Women Know What They Want…Keep Asking Most marketers targeting “women” know how challenging it can be. Let’s face it, when you are marketing to a group who’s prerogative is to change their minds, you’ve got your work cut out for...
