The Rising Tide of B2B Marketing In September the Business Marketing Association (BMA) held one in a series of its second annual Global Conference Series, B2B Rising, a conference targeted specifically to the B2B community, with a 100% B2B agenda. The focus of B2B...
Boost Sales with Content Strategies that Educate and Entertain Brands that creatively use content marketing to educate and entertain may be choosing the road less traveled, but they are reaping the rewards. And this goes for B2B brands as well. According to Content...
Voice of the Customer – Does it Matter in B2B? With new job titles like “Head of Customer Experience” and “Chief Customer Officer” emerging, businesses are recognizing the importance of the customer experience and making someone accountable for it, at least in...
B2B Marketers See Lead Conversion as Higher Priority than Branding Today’s B2B marketing environment has never been more challenging: tough economic times and increasingly savvy and reluctant buyers continue to turn up the heat on marketers. According to...
Changes and Challenges Shape Today’s B2B Marketers Marketing has experienced massive change in the past decade, driven largely by new technology mostly nonexistent just five years ago. And while much of this new technology offers a host of opportunities for...
