B2B Behind the Social Curve

B2B Behind the Social Curve

Customers expect personalized treatment when they interact with your brand, and this is taking place more and more across social media channels. Unfortunately, when it comes to social media B2B companies have lagged behind B2Cs, but they are quickly finding that they...

Following Multiple Devices on the Customer Journey

With 67.2% of B2B companies planning to ramp up their digital marketing spend this year, more B2B advertisers are using intent data to strategically segment potential customers based on their interests.By segmenting users across all campaigns, marketers will gain more...
Does it Really Matter Who Likes You?

Does it Really Matter Who Likes You?

Numbers count, especially when trying to determine if your marketing tactics work. Many companies use objective numbers like Facebook likes or Twitter followers to measure a campaign’s health or success. These numbers are verifiable, quantitative and logical, but...

Gone But Not Forgotten

Often when a customer doesn’t return to a website for a substantial amount of time they are long forgotten. But former customers who return to spend money offer an economical potential verysimilar to that of a first time customer and therefore should be treated as...

B2B – Check, B2C – Check, H2H – Check Plus!

Brands often try to categorize themselves into segments, either B2B (business to business) or B2C (business to consumer). With the rise in social media however, a new segment has gained attention, H2H (human to human). This term was coined by Bryan Kramer, Social...