Content marketing is all about strategy, yet most B2B marketers are doing it haphazardly and without a strategy. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends – North America report, fewer B2B marketers have a documented content...
Small B2B Marketers and B2B Enterprise Marketers Bet Budgets on Content Marketing They may differ when it comes to focus and use of specific tactics, but according to a recent study, small B2B marketers (10-99 employees) and their B2B enterprise peers (1,000+...
