B2B • Branding • Qualitative The Environmental Protection Agency (EPA) wanted to learn the best ways to encourage heating, ventilating and air conditioning (HVAC) companies to use its Energy Star brand for qualified systems. The agency commissioned Saurage Research to...
Communications • Qualitative • Branding Enbridge expressed a requirement to gather unbiased, objective insights regarding its primary target audiences’ (stakeholders’) perceptions, preferences and retention to inform current and future communications strategies....
B2B • Global • Branding This global oilfield tools and services client wanted to roll up its numerous divisional brands under a single corporate identity while ensuring that the division-relevant taglines and capabilities statements continued to resonate with its...
