Positioning • Communications • Strategy The goal of this study was to understand perceptions of the popular Travel Guide and Accommodations Guide (sent to those inquiring about Texas travel and vacations), as expressed by users and nonusers, in terms of how people use...
Positioning • Quantitative • Strategy According to its website, “Contraband Days is one of Louisiana’s largest festivals and the City of Lake Charles’ oldest festival.” The 12-day festival traditionally has been scheduled on the first two weekends in May produced on...
Positioning • Branding • Strategy A public utilities system in Louisiana wanted to determine its brand positioning among residential customers and needed to measure residents’ level of knowledge and awareness of deregulation issues. The company turned to Saurage...
