Positioning • Branding • Advertising A major manufacturer of Medium Voltage Arc-resistant Switchgear designed for use in hospitals and office buildings needed to: Determine its target market’s reactions to proposed product redesigns. Qualify the market’s price...
Positioning • Branding • Advertising This U.S government agency commissioned offline focus groups with the managers of major HVAC companies’ branches and with consumers in the market to purchase HVAC. The EPA also authorized online focus groups with consumers across...
Strategic Planning • Global • Branding After acquiring the Omniture business, Adobe Global Services organization needed to better understand what customers value (and are willing to pay for) from their Account Management relationship with Adobe. The client was...
