Significant shifts in America’s cultural mix are changing how marketers design promotional campaigns. For example, the size and continued growth of America’s ethnic an lifestyle groups make it crucial to include them in any comprehensive marketing strategy. As generational segments – Baby Boomers, Millennials, etc – grow older, they take on new beliefs, preferences and shopping styles. This presentation answers important questions such as: How is our cultural mix changing? What effect does it have on today’s promotional strategies? What changes can we expect for the future? You will walk away from this presentation with detailed descriptions of America’s key cultural consumer groups and the most effective strategies for reaching them.