Major Distributors Take a Cue to Curb Plastic Pollution Plastic and nature have one of the most interestingly circular relationships. In one of those “history repeats itself” moments, periodicals in the mid-19th century warned the public about the imminent extinction...
Ridesharing’s come a long way. During the economic recession of World War I, as Americans looked for ways to save on fuel, car owners began offering up empty seats in their cars to fellow commuters. These cars were called “jitneys” and the term became synonymous with...
Weight Watchers began in 1961 when Brooklyn homemaker Jean Nidetch lost 20 pounds following a New York City Board of Health-sponsored diet. Although successful, Jean found it difficult to stay on track. Wanting to stay motivated, she phoned several friends to discuss...
If it seems like more people are zooming around your city on those green electric scooters and bikes, you are right. In February, Lime announced that it had closed a $310 million series D financing round, valuing the company at $2.4 billion, more than doubling the...
Four years ago, Amazon created “Prime Day,” ostensibly to celebrate the company’s 1995 founding, but also as a shrewdly strategic summer counter to Black Friday. The event, which offered online discounts exclusively to Prime members, worked in a big, big way. In 2016,...
Taco Bell ad pros at DraftFCB have always been known for their creativity. But will the agency’s most recent idea, a completely immersive Taco Bell experience, give the company the boost it needs to appease concerns over its financial future? In 2011, Taco Bell was...
