Small and Mid-Sized Businesses aren’t using Social Media Strategically

Small and Mid-Sized Businesses aren’t using Social Media Strategically

While the use of social media is growing among small and mid-size businesses, many are not using it as part of a strategic business plan, according to study by the SMP Group. Standing in the way of better planning, measurement, integration and bottom-line results for small and mid-size businesses using social media is:

1. Lack of time (62%);

2. Too many social sites and confusion about effective strategies and site usage;

3. Too tough to measure – almost half of mid-size firms don’t know how to measure n the impact of social media (only 1 in 4 is using free or paid social monitoring tools);

4. Cumbersome monitoring tools and services;

and 5. Confusion about how to engage customers effectively. (


Bullet Points

  • Social media is used by 74% of B2B marketers. (
  • 90% of B2B marketers do some type of content marketing, much of it on Facebook, Twitter, Pinterest and other social media sites. (Content Marketing
  • The most popular content marketing tactics include article posting (79%), social media (74%), blogs (65%), enewsletters (63%), case studies (58%), and face-to-face events (56%). (Content Marketing
  • Regular email usage among U.S. adults will increase 2.7% this year, 3% in 2013 and 2.3% in 2014. ( “Email Marketing Benchmarks: Key Data, Trends and Metrics.”)

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