Pop Up Evolution

pop-up-amsterdam-nyc-1First spotted as an emerging trend in 2004, Pop-up marketing is still flourishing today, but continues to evolve as marketers reinvent and integrate the concept with new and old tools to give customers a “360-degree product experience.”  The original idea of Pop-up marketing was to suddenly open a temporary gallery-like shop, a one-off exhibition or a mobile unit in an unusual and/or empty space, quickly drawing in surprised consumers, and then, disappear. Pop-ups are now being tapped to market, co-brand and promote new designer product lines, limited edition or limited quantity products, as well as eateries, venues, seasonal items, international brands and much more. Emerging or hot designers are also selling products via Pop-up displays inside big brand retail stores looking to add a bit of “cool” to their fixed locations. Other brands are setting up customized mobile stores near prime/targeted consumer locations such as universities, hospitals, parks, trade shows, beaches and more. Dozens of online pure-plays are also using Pop-ups to get offline visibility.  Marching toward “the Holy Grail of relationship building,” marketers are using innovative Pop-ups as part of their overall marketing mix to give consumers a face-to-face experience. This allows them to touch something in person and digitally, as marketers promote Pop-ups and get feedback via social media. (cmo.com) (trendwatching.com)



  • Almost half of women worldwide (48%) look at brands’ social networking pages regularly. (Ipsos; 310-736-3440)
  • More than half of consumers (55%) use manufacturers’ and retailers’ websites to help them make purchase decisions. (WSL Strategic Retail; 212-924-7780)
  • More than seven in 10 consumers (73%) who post about brands on social networks weekly believe the brands see posts made on their personal social network pages. (JWT; 310-559-9222)
  • Companies’ Facebook posts that contain photos earn 53% more “likes” and 104% more comments than the average posts made by companies on the site. (HubSpot; 888-482-7768)
  • Most watches displayed in advertisements are set to 10:10 because the hands of the watch frame the watch brand name and they make a smiling face. (wikianswers.com)
  • A new study finds that the best strategy for advertisers trying to persuade a skeptical audience is to leave out facts and focus more on emotional ads. On the flip side, it found that those who are less skeptical are more persuaded by more information-based ads. (livescience.com)

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