Susan Talks

Susan Saurage

About Susan Saurage-Altenloh

Since 1981, Fortune 500 companies have turned to Susan Saurage-Altenloh for answers on American consumer and business-to-business marketing. A specialist in the design of innovative and award-winning research strategies, she has a reputation for securing the critical, actionable, and often surprising insights necessary for transformative ideas.

Founder and Chief Insights Officer of Saurage Marketing Research, she’s facilitated more than 17,500 qualitative conversations and managed thousands of studies to help people understand issues crucial to their success.


  • American Advertising Federation (former Governor of the Tenth District; past president of AAF-Houston and Baton Rouge)
  • American Marketing Association (past president of Houston chapter)
  • Qualitative Research Consultants Association (past president)
  • Insights Association

With a rare talent for combining an insider’s understanding with an outsider’s fresh perspective, Dr. Saurage-Altenloh is in constant demand across the country as a speaker for marketing groups. She regularly appears on television as an expert in market information and research trends.

“Susan was fantastic! During our strategic planning session the following day, several board members raved about her program and presentation content. She is a dream to work with professional, interesting, engaging and a wealth of information.” – Louisville Advertising Federation

“In addition to her topic being highly pertinent to business communicators, her speaking style and enthusiasm made it one of the more interactive programs we’ve had in a good while.” – International Association of Business Communicators’ Houston Chapter

“Very enjoyable, challenging session. A discussion handled with great skill and delicacy . A very skilled presenter on a sensitive subject.” – Society for Healthcare Strategy and Market Development, National Conference

Presentation Topics

The following topics can be provided as a short program (20-45 min.) or workshop (1-4 hours):

All presentations are tailored to the audience.
Other topics can be developed upon request.

Printable Bio


book susan


We must love research. We've been at it for more than 37 years.


Tomorrow's insights a day early. Read more.



Stay on top of the latest techniques and cutting-edge ideas in Qualitative Research by subscribing to QRCA VIEWS magazine.