Max-Diff Analysis – Saurage White Paper

Max-Diff Analysis – Saurage White Paper

Max-Diff Analysis Overview Measuring what drives consumer behavior, or what attributes are most important when making a purchase decision is a very common research objective. Maximum Difference Analysis (Max-Diff) is a powerful tool that Saurage Research utilizes to...
Customer Value Analysis – Saurage White Paper

Customer Value Analysis – Saurage White Paper

Seismic©CVA Overview Saurage Energy Insights for Strategic Marketing and Integrated Communications (SEISMIC) CVA techniques uncover the non-price characteristics that customers value most. The results of a SEISMIC CVA enable our clients to better understand the...