Voice of Customer

Voice of Customer

Voice of Customer Are Those Customers Saying the Right Things? In this age of hyper-intrusive, instantaneous analytics, companies seem to continuously demonstrate how important it is to understand their customers. Unfortunately, even with technological augmentation,...
Max-Diff Analysis

Max-Diff Analysis

Max-Diff Analysis Overview Measuring what drives consumer behavior, or which attributes are most important when making a purchase decision, is a very common research objective. Maximum Difference Analysis (Max-Diff) is a powerful tool that Saurage Research utilizes to...
Measuring Brand Equity To Build A Strong Brand

Measuring Brand Equity To Build A Strong Brand

Measuring Brand Equity To Build A Strong Brand A brand is much more than a company’s name, its logo, a slogan, or its products. A brand is the culmination of a series of interactions that customers, or potential customers, have with the brand through a wide variety of...
Measuring and Managing Customer Loyalty

Measuring and Managing Customer Loyalty

Measuring and Managing Customer Loyalty The customer experience begins when a customer realizes that he or she has an unfulfilled need. When a need is realized, customers access information through a series of touch points, such as industry experts, articles and white...
SMARTPROP™CVA

SMARTPROP™CVA

SMARTProp™CVA Overview SMARTProp Customer Value Analysis (CVA) techniques uncover the non-price characteristics that customers value most. The results of this analysis enable our clients to better understand the attributes that are most likely to influence purchase...
Max-Diff Analysis – Saurage White Paper

Max-Diff Analysis – Saurage White Paper

Max-Diff Analysis Overview Measuring what drives consumer behavior, or what attributes are most important when making a purchase decision is a very common research objective. Maximum Difference Analysis (Max-Diff) is a powerful tool that Saurage Research utilizes to...