marketing research companies

Latest from White Papers

Max-Diff Analysis – Saurage White Paper

Max-Diff Analysis – Saurage White Paper

Max-Diff Analysis Overview Measuring what drives consumer behavior, or what attributes are most important when making a purchase decision is a very common research objective. Maximum Difference Analysis (Max-Diff) is a powerful tool that Saurage Research utilizes to understand what attributes in an offering are most important. This approach often leads to clearer insights than […]

Customer Value Analysis – Saurage White Paper

Customer Value Analysis – Saurage White Paper

Saurage Energy Insights for Strategic Marketing and Integrated Communications (SEISMIC) CVA techniques uncover the non-price characteristics that customers value most. The results of a SEISMIC CVA enable our clients to better understand the attributes that are most likely to influence purchase decisions and grow revenues.

Marketing Research Firm in Houston