“My customers don’t use it.” “It doesn’t apply to our business.” “It’s not measurable.” These are just a few of the reasons some companies feel that social media is irrelevant to their business. Did you know that over 80% of companies use some form of social media in their marketing efforts? In fact 86% of B2B firms are using social media compared to 82% of B2C firms. While B2B marketers are increasingly using social media to connect with their customers, they aren’t always using it effectively, in fact only 32% engage on a daily basis as opposed to 52% of B2C firms. With so many platforms, social media can be overwhelming, and it requires dedication. But the beauty of social media is that it can all be connected and integrated into your email marketing and your website. The possibilities are truly unlimited. Join Reality Spikes as we delve deeper into the social circles and do what we do best – research. We’ll be sharing our thoughts so stay tuned. To start out take a look at this infographic about B2B and social media designed by Lisa Waananen on mashable.com.