Marketing Research Firm

The People of Saurage Research

Susan Saurage-Altenloh

President

Susan Saurage-Altenloh

Susan Saurage-Altenloh

Susan specializes in designing research strategies and producing results that meet clients’ information needs – completely and exactly. Her three decades of experience include facilitating more than 15,000 qualitative sessions, completing thousands of quantitative survey projects, and securing a reputation for producing reliable, timely, applicable results. She’s known for employing creative hybrid research methodologies that find and deliver the “big ideas” for workable, successful marketing strategies for strategic planning and brand development purposes

The firm, which stays on the early adoption curve of new techniques and methodologies, has won several national and regional awards for its creative and unique research approaches to secure critical, usable information for marketing and strategic planning purposes. Susan has gathered actionable data for a client list that includes nationally known medical facilities, large manufacturers and refineries, prominent financial institutions, municipal and national governmental agencies, and advertising / marketing firms.

Susan is a graduate of the MBA program at University of Texas at Austin – one of the top 10 business schools in the country. She graduated Magna Cum Laude from Houston Baptist University, earning her degrees in Business Administration and Management. Before establishing Saurage Research in 1987, Susan served as vice-president of a large southeastern region research firm.

Susan has authored several articles appearing in national and regional business publications including Marketing News, Quirk’s Marketing Research Review, Houston Business Journal, QRCA’s Views and TheModerator.net. She regularly appears on television as an expert in market information and research trends. And, because she understands the intricacies and needs of a variety of industries, she is in constant demand as a speaker for advertising, marketing and healthcare groups around the country.

Dick Whittington

Research Strategist

dick-whittington-saurage-research-strategistDick is a career research professional with over 40 years of experience in a wide range of global business environments both B2B and B2C.

He specializes in delivering practical solutions to address specific client needs. The majority of his career was spent as a client-side researcher which allows him to bring that unique perspective to the research he designs and delivers to clients.

In addition to his skills as a project manager and consultant, Dick has moderated groups, interviewed professionals, facilitated meetings, spoken at industry conferences, written articles for trade publications, led training/development sessions and mentored researchers in their  professional development.

Dick approaches research strategically, with a belief that, to be relevant today, researchers must:

  • Understand and advocate for customers based on their complete body of research knowledge and experience, not individual project results
  • Deliver a greater return on research investments than alternative uses for the same funds
  • Successfully influence business leaders regarding actions and strategies to deliver business growth, profit and customer commitment.

Dick earned his Bachelor’s of Business Administration from the University of Notre Dame.

 

Erin Keating

Project Manager

Erin profile photo

Erin Keating

Erin specializes in client service and project management. With over 10 years of marketing communications experience, Erin has managed project teams of cross-channel experts to assure optimal marketing objectives. From rebranding to negotiating valuable media placements, Erin delivers results oriented service to clients. With strong attention to detail and a genuine desire to provide unparalleled service, Erin makes it a priority to gain first-hand insight into clients’ products and services. She has diverse account category knowledge with a primary focus on B2B, including financial, telecommunications, insurance and technology.

At Saurage Research, Erin specializes in project management and designing and applying research solutions to help clients achieve their goals.

Erin is a member of the Houston chapter of the American Marketing Association and serves on the Communications and Special Services committee of the Houston Livestock Show and Rodeo. One of the primary functions of this committee is to conduct telephone and performance on-site surveys to provide entertainer preference information and audience demographics.

Erin earned her Bachelor of Arts in Advertising from Texas Tech University.

Marketing Research Firm in Houston