Numbers count, especially when trying to determine if your marketing tactics work. Many companies use objective numbers like Facebook likes or Twitter followers to measure a campaign’s health or success. These numbers are verifiable, quantitative and logical, but...
Many B2C businesses have had success promoting themselves with Pinterest and Instagram, but those in the B2B space are starting to see the value in these social platforms as well. Images, video and audio are great ways to give social media programs a boost because of...
Big Brand Twitter Data Finds Gold-Nugget Insights for Business While Twitter is the fastest growing social network — up 40% in the last half of 2012, many businesses are still struggling to figure out how to build awareness, get more effective engagement with...
