Business to Business Key Findings

B2B Marketers See Lead Conversion as Higher Priority than Branding Today’s B2B marketing environment has never been more challenging: tough economic times and increasingly savvy and reluctant buyers continue to turn up the heat on marketers. According to...

Brand Strategy Key Findings

Pin Marketers Pin! Some 60% of CEOs say strengthening social media will be a top marketing priority for the next several years, according to a recent survey of 117 leading companies by Booz & Company and Buddy Media. And as other studies have shown, more companies...

Brand Strategy Key Findings

Digital Marketing is on Fire! Digital Marketing is on Fire! Digital marketing is on fire — as each year brands increase their level of engagement with social media, according to the 2nd Annual 2012 Webmarketing123 State of Digital Marketing Survey of marketing...