Loyalty programs are structured marketing efforts designed to reward and encourage loyal buying behavior. Typically a plastic or paper card is issued to the customer and it contains a bar code or magnetic strip that can be easily scanned. Easily scanned that is, if...
Nearly 28 million small businesses in America provide 55% of all jobs and account for more than half (54%) of all U.S. sales – and customers play a critical role. Customer growth reigns high on the list of most business objectives, but a recent report from...
