Numbers count, especially when trying to determine if your marketing tactics work. Many companies use objective numbers like Facebook likes or Twitter followers to measure a campaign’s health or success. These numbers are verifiable, quantitative and logical, but...
Imagine a world without the Internet. Seems impossible doesn’t it? But two-thirds of the world’s population does not yet have Internet access. Google and Facebook are trying to change that with two ambitious ideas, Project Loon and Internet.org. Google’s Project Loon...
Many B2C businesses have had success promoting themselves with Pinterest and Instagram, but those in the B2B space are starting to see the value in these social platforms as well. Images, video and audio are great ways to give social media programs a boost because of...
