Marketing Research Firm

Acclaimed Keynote Speaker Susan Saurage-Altenloh

Susan Saurage-Altenloh

Susan Saurage-Altenloh

Susan Saurage-Altenloh, president of Saurage Research, shares fascinating insights about today’s hottest marketplace topics with audiences around the country. Her knowledge, warmth and wit have earned her an outstanding reputation among a long list of hosting organizations. Be sure to check out what audiences are saying about her.

Speaker Profile

Susan Saurage-Altenloh’s 20+ years of research experience include facilitating more than 1,800 focus groups, completing hundreds of quantitative surveys, conducting hundreds of in-depth interviews, as well as securing an enviable reputation in her field. She’s known for finding and delivering the “big ideas” for workable, successful marketing strategies. Clients look to her for answers about American consumers.

Her firm Saurage Research, Inc. – which stays on the early adoption curve of new techniques and methodologies – has won several national and regional awards for its creative and unique research approaches to securing critical information for marketing and strategic planning. Susan’s qualitative experience is exceptionally diverse with an emphasis in healthcare, industrial/manufacturing, B2B, C-level executives, energy, professional services, banking, and sensitive issues.

Susan gathers actionable data for a client list that includes large manufacturers and refineries, nationally known medical facilities, prominent financial institutions, municipal and national governmental agencies, and advertising/marketing firms. The most notable ones – Tenet Healthcare, Conoco, Cameron, the EPA, HP/Compaq, Chicago Board of Trade, Exxon, Dow, Siemens, Entergy, MD Anderson Cancer Center and McDonald’s – include several Fortune 500 companies.

In addition to being active in the American Advertising Federation (former Governor of the Tenth District; past president of AAF-Houston), American Marketing Association (past president of Houston chapter), Marketing Research Association, and Qualitative Research Consultants Association (Technology Chair, Webmaster, Board of Directors), Susan has earned various awards.

Susan graduated Magna Cum Laude from HBU, earning her degree in Business Administration and Management. She is a graduate of the MBA program at The University of Texas at Austin – one of the top 10 business schools in the country. Before establishing Saurage Research, Susan served as vice-president of a large southeastern region research firm.

Susan has authored several articles appearing in national and regional business publications including Marketing News, Quirk’s Marketing Research Review, Enterprising Women, Houston Business Journal, DBA Houston and Susan authors two blogs: Factistics for the Houston Chronicle and her own independent blog, RealitySpikes. She regularly appears on television as an expert in market information and research trends. And, because she understands the intricacies and needs of a variety of industries, she is in constant demand as a speaker for advertising, marketing and healthcare groups around the country.

Presentation topics

The following topics can be provided as a short program (20-45 min.) or workshop (1-4 hours):

  • Mega-Trends and Counter-Trends: Create Marketing Plans with Lasting Impact
  • Marketing to the New Cultural Mix
  • Generational Marketing: What’s Age Got to Do With It?
  • Look Who’s Shopping Now: Generations X and Y
  • It’s Not Business As Usual: New Trends and Technologies in Advertising Research
  • Mind Games: Rules and Tools for Evaluating Consumer Choices
  • New Techniques and Strategies in Account Planning
  • Creative Uses of Qualitative Research
  • How to Hire a Marketing Research Firm
  • Relationship Marketing
  • How to Integrate Market Research into Your Strategic Plan
  • The Basics of Competitive Positioning

All presentations are tailored to the audience. Other topics can be developed upon request.

Speaking Engagements

These are some of the organizations that have recently hosted (or are scheduled to host) Susan Saurage-Altenloh as a speaker:


  • American Advertising Federation 10th District Conference
  • San Diego Advertising Federation
  • Utah Advertising Federation
  • Louisville Advertising Federation
  • Pikes Peak Advertising Federation


  • Society for Healthcare Strategy and Market Development, Annual Conference
  • Quorum Health Resources MPR (semi-annual conferences)
  • National Healthcare Marketing Association
  • Texas Hospital Association Annual Conference
  • Louisiana Hospital Association


  • Marketing Research Association, 40th Annual Conference
  • Inc. World/Strictly Business Conference
  • Women in Communications, Inc.
  • International Association of Business Communicators, Houston Chapter

What audiences are saying

“Equipped with timely data and visuals, you were both engaging and informative. I came away with new insights a couple of practical clues on how to approach Generations X & Y. Your presentation was a highlight of our program year, a perfect choice for our association.”

-San Diego Ad Club

“You were fantastic! During our Strategic Planning session the following day, several board members raved about your program and presentation content. You are a dream to work with…you are professional, interesting, engaging and a wealth of information.”

-Louisville Advertising Federation

“In addition to your topic being highly pertinent to business communicators, your speaking style and enthusiasm made it one of the more interactive programs we’ve had in a good while. You managed to put the audience at ease and to engage them in questions and discussion”

-International Association of Business Communicators’
Houston Chapter

“Very enjoyable, challenging session. A discussion handled with great skill and delicacy. A very skilled presenter on a sensitive subject.”

-Society for Healthcare Strategy and Market Development,
National Conference

“Your speech on ‘Marketing to the New Cultural Mix’ really got our crowd talking. Not only did you hold their interest throughout the luncheon, but we received many positive responses days after your speech. Members found you and the information you presented very valuable and have asked us to get more programs like yours.”

-Austin Advertising Federation

“Several members (including my boss who is a former PPAF President and Programs Chair) have shared with me their enjoyment of your presentation. I’d say you exceeded expectations. Research delivered with humor – how can you beat that?”

-Pikes Peak Advertising Federation

Marketing Research Firm in Houston