Susan Talks

It’s time to think differently about collecting business intelligence. Today’s technical environment allows your customers to easily avoid traditional surveys and phone outreach, so new methods are necessary. This presentation – through real-life case studies – shows how new positioning processes and collection strategies help you break through to those “hard-to-reach” customers. You’ll walk away with compelling reasons and innovative ideas for rethinking your approach to research.

30th ANNIVERSARY

We must love research. We've been at it for more than 30 years.

ON THE HORIZON

Tomorrow's insights a day early. Read more.

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