Patient/Customer Satisfaction

Patient/Customer Satisfaction

Key Concepts: Patient Satisfaction • Surveys • Healthcare A medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were...

Designing an Air Quality Advertising Program

Key concepts: Advertising • Tracking Studies • Government Agency • Telephone Surveys (CATI) • Focus Groups • In-depth Interviews When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to...

Global Rebranding

Key concepts: Business-to-Business • Branding • Telephone Surveys (CATI) • Online Research A global oilfield tools and services client wanted to roll up its numerous divisional brands under a single corporate identity while ensuring that the division-relevant taglines...

Telecommunications Advertising Strategy

Key concepts: Advertising • Business-to-Business • Telecommunications • Telephone Survey (CATI) A telecommunications company wanted to determine the value of marketing bundled services to business customers. The company turned to Saurage Research to develop a research...

Linking EPA’s Energy Star Brand to HVAC

Key concepts: Energy • Business-to-Business • Branding • Online Research The Environmental Protection Agency (EPA) wanted to learn the best ways to encourage heating, ventilating and air conditioning (HVAC) companies to use its Energy Star brand for qualified systems....

Consumer Product Testing

Key Concepts: Competitive Market Positioning • Consumer Products • Product Testing • Product Development • Focus Groups • Advertising A nationwide advertising agency wanted to learn: How consumers use in-home dry cleaning products The best way to position a new...