Marketing Research Companies

Online Consumer Reviews Drive Sales

Posted in Brand Strategy

The majority of Americans (84%) say that consumer reviews influence their purchase decisions. Contrast this with how many have written reviews (28%) to see how much influence a few hold on this process. One-half of the 84% say they rely on these reviews during the first stage of the buying cycle.

The most popular sources are company websites (71%), online rating systems (57%), and government/consumer advocacy sites (54%).



Marketing Research Firm | Houston