Marketing Research Firm

Methodologies and Services

  • Advertising-Awareness-Usage
  • Brand and Image Positioning
  • Brand Equity Analysis
  • Competitive Intelligence
  • Concept / Message Testing
  • Conjoint Analysis
  • Consumer Behavior
  • Customer Experience and Satisfaction
  • Customer Needs Assessment
  • Customer Segmentation
  • Ethnography
  • Focus Groups
  • In-depth Interviews
  • Market and Population Segmentation
  • Market Opportunity Assessment
  • Market Research Online Communities (MROCs)
  • Market Share
  • Marketing Strategy
  • MaxDiff Scaling
  • Mystery Shopping
  • Online Qualitative / Bulletin Boards
  • Online Surveys and Panels
  • Performance Tracking
  • Price Optimization
  • Product Concept and Development
  • Product Positioning
  • Social Media
  • Touchpoint Analysis
  • Voice of Customer
Marketing Research Firm in Houston