Bullets

• College students' favorite candy bars are Snickers (15%), Reese's Peanut Butter Cups (14%) and Twix (8%).
• Three-quarters of married people (75%) say their sex life is satisfying, with 17% revealing it is tolerable and 8% saying it's terrible.
• One-half of Americans are willing to pay 15% more for eco-friendly laundry detergent (51%) and automobiles (50%).
• About 30% of affluent Blacks (those with individual income of $75,000 or more) make the majority of their living through entrepreneurial activities.
• Hispanics who prefer communicating in Spanish (71%) are more likely than those who prefer English (61%) to say they like technology, and to say it's important to them (68% vs. 53%).
• Women (52%) more often eat or drink (non-alcoholic beverages) than men (44%) while driving.
• Almost equal percentages of men (53%) and women (54%) have lied to get out of a bad date.
• Overall, watch ownership dropped 4% from 2006 to 2008. For 18- to 24-year-olds, ownership fell 12% during this period. Some 68% of these young adults without watches use their digital devices (cell phones, iPods, etc.) to tell time.
• On a typical day, American women use 5.8 screens (TV, cell phone, computer monitor, etc.) and 12 digital devices.
• Fifty-seven percent of U.S. adults believe in the existence of ghosts or spirits, and 35% claim to have personally felt the presence of one.
• It takes between three and six years for people to become fully engaged in their new community after moving.
• Four in 10 football fans (40%) say they would pass up a hot date or their own birthday party to see their team play live. Eighteen percent would not marry someone who is a fan of their team's rival.
• The U.S. Census Bureau projects that by 2050, nearly one-half of all Americans will identify themselves as racial or ethnic minorities.
• About one-third of children aged 6-8 (35%) think that a shoe's brand name matters, compared to 56% of 9- to 12-year-olds and 67% of 13- to 17-year-olds,
• Americans make an average of 8.3 shopping trips to malls over a typical three month period. They spend $95 in a typical trip, which lasts about 80 minutes. Some 29% bring children with them.
• Women say they would rather give up TV (58%) than give up their laptop (11%) if forced to eliminate one of their digital devices.
• More than one-third of 18- to 24-year-olds (35%) write blogs or contribute to websites, compared to only 5% of people aged 55 and older.
• When they feel drowsy while driving, teens most often rely on turning up their radio (49%), or talking with passengers (45%) to stay awake. Many choose drinking energy drinks (19%) or coffee (14%).
• Online pop-up ads are the least favorable advertising option for every audience segment, regardless of age, race, income, sex, region or size of household: 87% of respondents said they were "not very likely" or "not at all likely" to read and respond to them.
• Almost two-thirds of Americans (63%) find it more annoying when someone sneezes in public without covering their mouth than when someone talks loudly on a cell phone.
• Two-thirds of those with medical debt (65%) had to put off paying for some necessities to cover their expenses, 62% took money from savings, and 20% considered filing for bankruptcy.
• One-third of Americans (34%) exercise 100 or more days per year. Ten percent exercise 50-99 days a year and 15% say they are opposed to regular exercise.
• Women are more likely to have used non-hormonal methods of birth control (73%) - such as condoms or diaphragms - than hormonal methods such as the pill (67%). About 79% of women who use hormonal birth control are concerned about their birth control methods, however 39% have stayed with that method for five years or longer.
• Almost one-half of women (44%) say they have a sexual problem. The most common problems are low sexual desire (39%), low arousal (26%) and orgasm difficulty (21%). Some 12% report that their sexual problem causes them stress.
• More than one-half of Americans (57%) catch at least one cold each year. Those aged 18-34 (71%) are most likely to get colds, compared to 66% of those aged 35-44, 57% of those aged 45-54, and 43% of those aged 55 and older. Women (60%) are more likely than men (55%) to get colds.
• Nearly one-half of Americans (47%) bought organic food in 2008, with 21% buying organic beverages.
• Insured adults now spent an average of $729 out-of-pocket on health care per year, 34% more than in 2004, according to a study by Health Affairs. The number of underinsured individuals (adults with insurance who spent 5%-10% or more of their income on out-of-pocket medical expenses, or whose deductible equaled 5% or more of their annual family income) also increased over the same period.
• African American patients wait about an hour longer than patients of other races before being transferred to an inpatient hospital bed following emergency room visits. This is true for both intensive-care units and non-ICU beds. Despite adjusting for factors that could influence length of stay disparities, the authors of this study, published in Academic Emergency Medicine, were unable to identify a reason for the differences, though they suspect factors such as socioeconomic status or severity of patients' illnesses might play a role.
• Less than one in five veterans (17%) say it took them six months or longer to find a new job after leaving the military. Employers report that they are most interested in veterans' teamwork experience (74%), disciplined approach to work (73%), and the leadership skills (66%) that veterans can bring to the job.
• Most business executives (89%) say they are prepared to pay more for quality products, according to a study by Ipsos Mendelsohn. Some 87% like to consider all options before making a decision, with 63% saying that advertising affects their purchases. Four in 10 (40%) typically are the first among their friends and colleagues to try new products and services, and 62% say it is a personally important to stay abreast of new technologies.
• The number of U.S. employees working remotely at least one day per month increased 39%, from 12.4 million in 2006 to 17.2 million in 2008.
• Over the next 25 years, 80 million Baby Boomers will retire. Coming into the workforce, are 40 million Gen Xers and 75 million Millennials. The newly dominant Millennials are expected to be more connected and tech-savvy than any generation before them. Most workers (51%) go online while at work for reasons unrelated to their job, with 18% spending an hour or more doing so.