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Key Findings Newsletter - Marketing/Planning

May/June 2008

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Articles

 Men Want Space of Their Own

 Top Learning Enrichment Websites
 Youth Participation in Presidential Elections

 Fictional Heroic Characters to the Rescue

 Young Americans' Positive Immigration Views

 Advertising Executives Rate Online Media

 Downloads to Cell Phones
 Watching TV Programs Online

 Ad Age's Top Trends for 2008

 Health Insurance

 Plastic Surgery Among Men and Emerging Minorities

 Workers Are Bullied

 Workplace Attitudes

Bullets

  • During sports games, 13% of fans say they behave in certain ways to bring good luck or to avoid bringing bad luck to their team.
  • More than one-third of college students (35%) think they have the ability to create positive world change, more so than the government (24%) or Fortune 500 companies (12%).
  • Some 27% of Americans did not read at least one book in 2006.
More Bullets ...

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