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Key Findings Newsletter - Marketing/Planning

November/December 2009

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Articles

 Seven Predictions for 2010

 Heavy Mobile Web Users

 Online Consumer Reviews Drive Sales

 Defining Sustainability

 Global Warming Concerns Growing

 Women Using Social Media
 Television and Newspapers Remain Primary News Sources

 Family Time Down Due to Internet

 Chronic Health Conditions Not Being Treated

 Social Media and B2B Marketers


 Executives' Retirement Plans Change

 Americans Multitasking Habits

Bullets

  • Almost three in 10 Americans (29%) say that the recession added stress or completely ruined their romantic relationships, compared to 24% of the French, 23% of Canadians, and 12% of Germans.
  • More than one-third of cell phone users (38%) have sent a text message to the wrong person, and 37% report that a text they sent was misunderstood by the reader.
  • Most workers (64%) don’t know how much their employer pays towards their health insurance each month, and 27% don’t know what they themselves pay.
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