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According to research by Vertis Inc., there have been some
interesting developments in consumer attitudes and behaviors
over the last 10 years. The chart below shows several of those
changes.
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Of the people who read newspapers, 81% are crossover users
- meaning they read both the print and online editions. Crossover
readers' top reasons for going to the newspapers' websites
are to get breaking news (92%), to find articles they've seen
before (85%), and to find things to do and places to go (72%).
More than one-half of crossover readers (52%) continue to
spend the same amount of time with print and online newspapers,
and 35% have increased their time spent.
In comparison, web-only newspaper readers say they visit
the sites to access local news (84%), get entertainment information
(74%) and to find food or restaurant information (54%). Of
these web-only readers, 52% read or write blogs and 46% have
joined a web community.
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The majority of online Chinese Americans (89%) are from mainland
China, while 8% are from Taiwan and 1% each are from Hong
Kong, the US and Singapore. Some 94% speak Mandarin Chinese,
74% speak English and 13% speak Cantonese. Language preferences
when using the Internet are 90% want Chinese and 88% prefer
English. For print, it is 34% and 33%, respectively. For television,
21% prefer Chinese language and 50% prefer English. Some 8%
prefer Chinese when listening to the radio and 15% prefer
English.
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Americans Dissatisfied with Journalism
Most Americans (72%) say they are dissatisfied with the quality
of US journalism. Those who consider themselves conservative
(88%) are more likely than liberals (51%) to be dissatisfied.
Some 65% think that traditional journalism is out of touch
with what Americans want from their news. Seventy-two percent
say that journalism is important to their community. The chart
below shows which news sources Americans find most important.
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One in five Americans (19%) watches TV programming online,
up from 10% in 2006. Websites most visited to access TV programs
are the TV channel's official Web page (65%) and YouTube (41%).
Most use streaming video (68%) and 34% download the video
content.
Some 90% watch programs online from home, with 15% doing
so from work and 6% from other locations. Women (55%) make
up the larger proportion of online viewers than men (45%).
In comparison, men (51%) account for a slightly larger proportion
of those who watch live TV than women (49%).
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The following chart details several surprising differences
between gays and lesbians from Hispanic, Black and White ethnic
groups.
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Some 25% of parents say their children spend too much time
online, with 13% saying their children spend less time with
friends because of those online activities. Most parents (63%)
aren't comfortable with their children spending time in an
online community, with 53% thinking online predators are a
threat.
The chart below highlights online activities of American
adults.
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The US is ahead of other countries in usage of the Internet
on mobile devices. Some 15.6% of US wireless subscribers go
online from their mobile phones and other devices. The UK
follows at 12.9%, and Italy at 11.9%.
The US mobile internet audience is almost evenly split between
those age 35+ (48%) and those under the age of 35 (52%). Additionally,
there are roughly as many teens using the mobile Internet
as there are persons age 55+ (5.1 million persons age 13-17
and 4.4 million persons 55+).
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Ten Great Business-to-Business Websites
Each year, BtoB Magazine selects 10 business-to-business
websites that are good examples of effective use of the Internet.
The sites chosen do an exceptionally good job of allowing
visitors to find product and company information quickly and
easily, providing a brand experience which flows with other
marketing channels and offering a way to take the relationship
to the next level.
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