Sounds like…effective marketing

Sounds like…effective marketing

Fake advertising is typically frowned upon. Basing your ad campaign on truth is more likely to make and retain customers than making up stories to create a temporary buzz. Yet Mail Chimp, an email marketing platform, did just that with their wildly successful...
Replacing Wi-Fi with human connectivity

Replacing Wi-Fi with human connectivity

Pinned to a tree somewhere in the middle of a nature trail outside Bard College in upstate New York is placard that reads, “As of 12/16/08 this area is free of Wi-Fi.” Although most likely a tongue-in-cheek statement about our unreasonable reliability on a strong...
Artificial Intelligence, real savings

Artificial Intelligence, real savings

Artificial intelligence has the ability to recognize complex or miniscule patterns in massive data sets that would be nearly impossible for humans to uncover. Such calculations would simply take too long to determine or have a number of variables whose values change...
Avoiding a merger malfunction

Avoiding a merger malfunction

Amazon announced that it will buy Whole Foods Market this month—a merger valued at $13.7 billion and one that shook up food retailers Walmart and Kroger. AT&T and Time Warner are also in the process of merging for $85.4 billion pending a Justice Department review,...
Let your customers spread the word

Let your customers spread the word

85 percent of customers find user-generated content (UGC) more beneficial than that developed by the brand itself yet only 65% of businesses believe in its impact. Even though it is less expensive and has the potential to become viral, only 38% of brands are using UGC...
Fusion reactors—generating attention

Fusion reactors—generating attention

Tokamak Energy, one of the leading private energy companies, recently announced a milestone in their UK reactor as it successfully generated plasma in its core. The fusion reactor, named ST40, can produce temperatures of up to 100 million degrees Celsius (180 million...