Buckle Up. Ridesharing’s About to Get Interesting.

Buckle Up. Ridesharing’s About to Get Interesting.

Ridesharing’s come a long way. During the economic recession of World War I, as Americans looked for ways to save on fuel, car owners began offering up empty seats in their cars to fellow commuters. These cars were called “jitneys” and the term became synonymous with...
From Weight Watchers to Woke Watchers

From Weight Watchers to Woke Watchers

Weight Watchers began in 1961 when Brooklyn homemaker Jean Nidetch lost 20 pounds following a New York City Board of Health-sponsored diet. Although successful, Jean found it difficult to stay on track. Wanting to stay motivated, she phoned several friends to discuss...
Lime Scooters take the Limelight

Lime Scooters take the Limelight

If it seems like more people are zooming around your city on those green electric scooters and bikes, you are right. In February, Lime announced that it had closed a $310 million series D financing round, valuing the company at $2.4 billion, more than doubling the...
From Binge Buying to Binge Watching

From Binge Buying to Binge Watching

Four years ago, Amazon created “Prime Day,” ostensibly to celebrate the company’s 1995 founding, but also as a shrewdly strategic summer counter to Black Friday. The event, which offered online discounts exclusively to Prime members, worked in a big, big way. In 2016,...
There’s Meat in that Marketing Taco

There’s Meat in that Marketing Taco

Taco Bell ad pros at DraftFCB have always been known for their creativity. But will the agency’s most recent idea, a completely immersive Taco Bell experience, give the company the boost it needs to appease concerns over its financial future? In 2011, Taco Bell was...
Domo Arigato, Nurse Roboto

Domo Arigato, Nurse Roboto

We talk about “seeing the doctor.” But it’s really the nurse we spend most of our face-to-face health care time with. These are the unsung heroes most likely to greet you, take your vitals, listen to your medical complaints and ask all of those embarrassing questions....