Let your customers spread the word

Let your customers spread the word

85 percent of customers find user-generated content (UGC) more beneficial than that developed by the brand itself yet only 65% of businesses believe in its impact. Even though it is less expensive and has the potential to become viral, only 38% of brands are using UGC...
Fusion reactors—generating attention

Fusion reactors—generating attention

Tokamak Energy, one of the leading private energy companies, recently announced a milestone in their UK reactor as it successfully generated plasma in its core. The fusion reactor, named ST40, can produce temperatures of up to 100 million degrees Celsius (180 million...
Prognosis: insurance vs. direct primary care

Prognosis: insurance vs. direct primary care

The average patient’s health insurance deductible has increased by 49% since 2011 and 51% of patients with a high-deductible health plans are required to pay upwards of $1,000 before their insurance kicks in. Direct primary care (DPC) is a method of healthcare that...
Social responsibility as marketing muscle

Social responsibility as marketing muscle

Brands that promote the spirit of giving or “share the harvest” of their success with their clients or the general public may be able to maintain more of a following than their tighter-fisted competitors who merely leverage sponsorships to build their brand awareness....
Use your App Data to Find the Right Time to Connect with Customers

Use your App Data to Find the Right Time to Connect with Customers

While the number of people who access your site via mobile device steadily increases, desktop visits are slowly reaching a plateau. It’s time you reviewed and redesigned your mobile site to keep your customers from swiping over to your competition. Your customers are...
Should You Take Care of your Toothache in Thailand?

Should You Take Care of your Toothache in Thailand?

Patients struggling to find the right treatment at home are heading overseas and the globalization of health care is booming. More than 900,000 Americans have traveled abroad for treatment; should you seek more affordable care for your ailments out of country? The...