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Facebook: A Powerful Marketing Tool

B2B marketers know that Facebook isn’t just a social media platform for posting family photos, updating social statuses and tagging friends, but a valuable and an indispensable marketing tool. Marketers recognize that Facebook is a powerful player in social media. According to the Social Media Marketing Industry Report 2016, which surveyed more than 5,500 marketers, marketers […]

Key Findings

Using Color to Create Better Business Documents In an era of information overload, how does a company distinguish itself and help customers distill meaningful information from all of the noise. The answer may lie in color. Research has proven that using color in business documents can have measurable results. In fact, a color survey by […]

Using Color to Create Better Business Documents

Using Color to Create Better Business Documents

In an era of information overload, how does a company distinguish itself and help customers distill meaningful information from all of the noise. The answer may lie in color. Research has proven that using color in business documents can have measurable results.

Key Findings

Key Findings

Saurage Research Key Findings explores content strategy, the mobile elite, wind power and gut bacteria.

Power to the Wind

Power to the Wind

Saurage Research Energy Key Findings2016 looks like it could be a windy year. We aren’t talking about the weather, but rather the surge in wind power expected this year. Improved technology and better access to financing are making wind more competitive with fossil fuels in many regions of the U.S.

Content Strategy Earns a “C”

Content Strategy Earns a “C”

Content marketing is all about strategy, yet most B2B marketers are doing it haphazardly and without a strategy.

Key Findings

Key Findings

Saurage Research Key Findings explores the content conundrum, mobile on the move, solar storage and obesity.

Solar Storage Charging Ahead

Solar Storage Charging Ahead

Solar energy is the most abundant energy resource on earth – 173,000 terawatts of solar energy strikes the Earth continuously. That’s more than 10,000 times the world’s total energy use. The tremendous growth in the U.S. solar industry is helping to pave the way to a cleaner, more sustainable energy future. Over the past few […]

The Content Conundrum

The Content Conundrum

Several departments across a B2B organization rely on content marketing, from social media to event marketing, public relations to product marketing. Content marketers who have a documented strategy are eight times more likely (60 percent versus 7 percent) to rate themselves as being effective content marketers versus those who have no strategy, written or otherwise. While research shows that having a documented content marketing strategy is the key to success, according to the B2B Content Marketing Benchmarks, Budgets and Trends – North America study, just 35 percent of content marketers had one, although 48 percent said that they had a strategy, it just wasn’t documented.

B2B Behind the Social Curve

B2B Behind the Social Curve

Customers expect personalized treatment when they interact with your brand, and this is taking place more and more across social media channels. Unfortunately, when it comes to social media B2B companies have lagged behind B2Cs, but they are quickly finding that they may not be able to stay in the dark much longer. In today’s social media-saturated environment B2Bs not only need to participate in social media they need to do it effectively.

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