Lime Scooters take the Limelight

Lime Scooters take the Limelight

If it seems like more people are zooming around your city on those green electric scooters and bikes, you are right. In February, Lime announced that it had closed a $310 million series D financing round, valuing the company at $2.4 billion, more than doubling the...
From Binge Buying to Binge Watching

From Binge Buying to Binge Watching

Four years ago, Amazon created “Prime Day,” ostensibly to celebrate the company’s 1995 founding, but also as a shrewdly strategic summer counter to Black Friday. The event, which offered online discounts exclusively to Prime members, worked in a big, big way. In 2016,...
There’s Meat in that Marketing Taco

There’s Meat in that Marketing Taco

Taco Bell ad pros at DraftFCB have always been known for their creativity. But will the agency’s most recent idea, a completely immersive Taco Bell experience, give the company the boost it needs to appease concerns over its financial future? In 2011, Taco Bell was...
Domo Arigato, Nurse Roboto

Domo Arigato, Nurse Roboto

We talk about “seeing the doctor.” But it’s really the nurse we spend most of our face-to-face health care time with. These are the unsung heroes most likely to greet you, take your vitals, listen to your medical complaints and ask all of those embarrassing questions....
Meet the new meat

Meet the new meat

Bad news for carnivores In January the National Institutes of Health reported that eating red meat daily can triple the presence of a chemical linked to heart disease, which affects nearly 610,000 people in the US each year and remains the number-one cause of death....
Lettuce May Not Be As Green As You Thought

Lettuce May Not Be As Green As You Thought

That wilted roughage that sits atop your burger, at best of dubious nutritious value, may leave a disproportionately large carbon footprint. Consider the work it took to chop, chill, and transport lettuce to your favorite burger joint. Researchers from Carnegie Mellon...