Saurage Research for Health Care
marketing research companies

Building a healthy business requires a comprehensive knowledge of your customers and your markets.

Limited resources, tighter budgets and tougher regulations make the prospects more daunting than ever. Fortunately, we have a truly amazing set of diagnostic tools to get to the heart of your patients’ motivations.

Years of working in the healthcare industry have led us to develop surgically precise methodologies just for you — expertise that includes perceptual mapping, patient experience assessments and satisfaction surveys. Learn about Saurage Marketing and Research Tools for Healthcare (SMARTx)

Latest from Healthcare

What’s Eating You at Night?

What’s Eating You at Night?

Let’s face it. Sleep is vital to everyone, from early birds to night owls. Our need for sleep varies considerably based on age and other factors, such as pregnancy or previous sleep deprivation. The Mayo Clinic shows some general guidelines for different age groups:

Patient/Customer Satisfaction

Patient/Customer Satisfaction

A medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge.

Designing an Air Quality Advertising Program

Designing an Air Quality Advertising Program

When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:

Explore area residents’ knowledge of the air quality problem in the region
Quantify residents’ willingness to perform certain clean air behaviors
Track residents’ awareness of clean air messages and advertisements

Global Rebranding

Global Rebranding

A global oilfield tools and services client wanted to roll up its numerous divisional brands under a single corporate identity while ensuring that the division-relevant taglines and capabilities statements continued to resonate with its clients. The firm’s branding agency turned to Saurage Research to evaluate the credibility of its capabilities statements with employees, clients, and prospects globally.

What’s Eating You at Night?

What’s Eating You at Night?

Let’s face it. Sleep is vital to everyone, from early birds to night owls. Our need for sleep varies considerably based on age and other factors, such as pregnancy or previous sleep deprivation. The Mayo Clinic shows some general guidelines for different age groups:

Gut Feelings

Gut Feelings

Not all gut bacteria are created equal, there is “good” gut bacteria and “bad” gut bacteria. With the number of cells reaching more than 100 trillion it’s hard to know which ones are which.

Obesity – A BIG Problem

Obesity – A BIG Problem

Americans are getting bigger. The weight of an average American woman these days is 166.2 pounds, almost exactly what the average American man weighed in the 1960s. Men are growing too at just about the same pace, with the average American man weighing 195.5 pounds. The average American is 33 pounds heavier than the average Frenchman, 40 pounds heavier than the Japanese citizen, and 70 pounds heavier than the average citizen of Bangladesh.

Five Reasons Not to Panic over the Ebola Virus

Five Reasons Not to Panic over the Ebola Virus

Saurage Research examines a CNN report explaining 5 reasons for Americans not to panic over the Ebola virus in the latest edition of Healthcare Key FIndings.

Image Positioning

Image Positioning

An established mid-sized hospital contracted Saurage Research to conduct an image positioning study to learn where it stood within the community and its potential for improving market share. Using telephone surveys with healthcare decision-makers, Saurage Research discovered how this hospital compared with larger, nearby metropolitan facilities. RESULTS: The research results pinpointed specific problems with how […]

Advertising Campaign Strategy

Advertising Campaign Strategy

A local medical facility set out to motivate people into abandoning their present healthcare insurance plans with the goal of attracting these potential patients into their outpatient services clinic. The facility’s advertising agency asked Saurage Research to explore strategy options for reaching this goal. Saurage Research conducted in-depth telephone surveys to collect information from the facility’s former, current and potential patients.

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