Saurage Marketing Research

Brand Strategy Key Findings – September/October 2011

Tue, 18 Oct 2011 20:12:53 +0000

Parents’ Online Spending Habits Popular Car Colors Continued Popularity of Social Media Dominated by Facebook Measuring Customer Engagement Social Media and Brands Mobile Shopping Technology, Small but Growing Parents’ Online Spending Habits Recent research shows that Dad spends more than Mom for download music, games or movies from the Internet. See the chart below for [...]

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Brand Strategy Key Findings, April 2013

Erin Keating — Tue, 23 Apr 2013 19:16:33 +0000

If you're banking on using yesterday's branding strategies and tactics, you're likely to go broke! When it comes to marketing, what's past is past and should stay there. So, just where are marketers headed in the near future with more of their social media dollars?

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Brand Strategy Key Findings: April 2013

Erin Keating — Wed, 03 Apr 2013 17:22:05 +0000

While Twitter is the fastest growing social network -- up 40% in the last half of 2012, many businesses are still struggling to figure out how to build awareness, get more effective engagement with followers and generate leads using this tool.

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Brand Strategy Key Findings: March 2013

Erin Keating — Sun, 17 Mar 2013 20:21:37 +0000

First spotted as an emerging trend in 2004, Pop-up marketing is still flourishing today, but continues to evolve as marketers reinvent and integrate the concept with new and old tools to give customers a "360-degree product experience."

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Brand Strategy Key Findings: February 2013

Susan Saurage-Altenloh — Sat, 16 Feb 2013 17:47:29 +0000

Some 60% of CEOs say strengthening social media will be a top marketing priority for the next several years, according to a recent survey of 117 leading companies by Booz & Company and Buddy Media.

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Brand Strategy Key Findings: January 2013

Susan Saurage-Altenloh — Thu, 31 Jan 2013 16:00:21 +0000

Digital marketing is on fire -- as each year brands increase their level of engagement with social media, according to the 2nd Annual 2012 Webmarketing123 State of Digital Marketing Survey of marketing pros.

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Brand Strategy Key Findings: January 2013

Susan Saurage-Altenloh — Tue, 15 Jan 2013 19:01:43 +0000

Despite "economic head winds," businesses invested heavily on internet advertising last fall.

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Brand Strategy Key Findings: December 2012

Susan Saurage-Altenloh — Wed, 19 Dec 2012 00:57:07 +0000

Social media usage on mobile devices will outpace this activity on personal computers by 2015 in the U.S. Consequently, social networks such as Facebook are expected to lead the charge next year with new social ad models for smaller screens. Some predict traditional banner and interruption ads will decline, replaced by innovative, so-called "native ads" such as Promoted Tweets and Sponsored Stories.

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Brand Strategy Key Findings: December 2012

Mon, 03 Dec 2012 19:39:46 +0000

Marketers See Branding Potential in Popular Social Media App Instagram Marketers See Branding Potential in Popular Social Media App Instagram Nearly 1.3 million photos and images of Superstorm Sandy were uploaded and shared through the mobile app Instagram in the days following the storm’s landfall. According to observers, that marks it as the biggest single [...]

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Brand Strategy Key Findings: November 2012

Wed, 14 Nov 2012 18:13:26 +0000

The Death of Ownership The Death of Ownership The concept of shopping is shifting from “owning stuff” to “buying into new ideas.” Researchers first identified this behavior in Millennials and then in the Gen Ys, noticing the general lack of interest in owning things such as cars. And the trend may be extending to other [...]

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