Key Findings

Content Strategy Earns a “C” Content marketing is all about strategy, yet most B2B marketers are doing it haphazardly and without a strategy. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends – North America report, fewer...
On the Horizon Futures Report June 2014

On the Horizon Futures Report June 2014

Curated by Pamela McConathy Schied, MS, Futures Studies in Commerce, College of Technology, University of Houston; Principal, Foresight Communications Group, pam@thinkforesight.com Oilfield Workers Testing Google Glass As part of a new pilot project, global energy...

Key Findings September 2013

Small B2B Marketers and B2B Enterprise Marketers Bet Budgets on Content Marketing They may differ when it comes to focus and use of specific tactics, but according to a recent study, small B2B marketers (10-99 employees) and their B2B enterprise peers (1,000+...

Key Findings August 2013

Boost Sales with Content Strategies that Educate and Entertain Brands that creatively use content marketing to educate and entertain may be choosing the road less traveled, but they are reaping the rewards. And this goes for B2B brands as well. According to Content...

June Key Findings: 2013

Inside B2B Market Segmentation Most business-to-business marketers know their jobs differ from their cohorts in the B2C realm. Yet, many may not understand specifically how these differences impact marketing strategies and tactics. One market research firm found that...