May 13 2015 - 11:30 AM - 1:00 PM

May_2015_Luncheon

Wed., May 13, 2015
 11:30 a.m. – 1:00 p.m.
Junior League of Houston Ballroom


When ConocoPhillips separated into two smaller companies, Phillips 66 faced a new world of opportunities and challenges. Previously, O&G companies, including Phillips 66, were seen as similar by retail customers and channel partners – with price being the differentiator. Find out how Phillips 66, the 2014 Marketer of the Year for the B2B category, identified customer wants, pulled clients into the sales process earlier, and determined new imaging for 200 pilot stores.

You’ll learn:

The oil and gas paradigm that brought about splitting up a global energy giant into two smaller companies.
How to create B2B marketing connections with channel partners/clients.
How overhauling the retail customer experience resets a brand’s playing field.

Speaker

Jack Whalen
Brand Manager for Phillips 66

Click here for more information

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