Saurage Research for Energy
marketing research companies

Seems like energy markets are constantly being turned upside down.

Under such conditions, reeling in a profit can be a daunting proposition. To make things worse, competition is tougher, budgets are tighter and markets are more fragmented than ever.

The only thing you can be sure of is that your customers are out there. And we can help you find them. With years of energy-industry experience, we’ve developed a unique set of methodologies and an intuitive knack for getting subjects to open up. Learn about SEISMIC (Saurage Energy Insights for Strategic Marketing and Integrated Communication).

Latest from Energy

DIY: 3 Energy Tips to Save You Money for New Homeowners

Every American wants to be a homeowner. With today’s economic costs rising rapidly, new homeowners want to save money on energy costs. Every American uses energy differently, whether it’s cranking up the AC when it’s 100 degrees outside or the “idle power” of a desktop computer draining the power of a wall outlet instead of […]

Patient/Customer Satisfaction

Patient/Customer Satisfaction

A medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge.

Designing an Air Quality Advertising Program

Designing an Air Quality Advertising Program

When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:

Explore area residents’ knowledge of the air quality problem in the region
Quantify residents’ willingness to perform certain clean air behaviors
Track residents’ awareness of clean air messages and advertisements

Global Rebranding

Global Rebranding

A global oilfield tools and services client wanted to roll up its numerous divisional brands under a single corporate identity while ensuring that the division-relevant taglines and capabilities statements continued to resonate with its clients. The firm’s branding agency turned to Saurage Research to evaluate the credibility of its capabilities statements with employees, clients, and prospects globally.

DIY: 3 Energy Tips to Save You Money for New Homeowners

Every American wants to be a homeowner. With today’s economic costs rising rapidly, new homeowners want to save money on energy costs. Every American uses energy differently, whether it’s cranking up the AC when it’s 100 degrees outside or the “idle power” of a desktop computer draining the power of a wall outlet instead of […]

Airlines Making Blue Skies Green

Airlines Making Blue Skies Green

Saurage Research Energy Key Findings explores the rising cost of jet fuel and how airlines are looking to alternative fuels to help manage prices and care for the environment.

Power to the Wind

Power to the Wind

Saurage Research Energy Key Findings2016 looks like it could be a windy year. We aren’t talking about the weather, but rather the surge in wind power expected this year. Improved technology and better access to financing are making wind more competitive with fossil fuels in many regions of the U.S.

SEISMIC (Saurage Energy Insights for Strategic Marketing and Integrated Communication)

We deliver accurate, actionable data and are obsessively thorough on behalf of our clients. We review your objectives, history and anything else that might affect our criteria. As a result, our approach is more efficient. Our results, more relevant. We utilize years of energy-industry experience, an intuitive knack for getting subjects to open up, and […]

Global Rebranding

Global Rebranding

A global oilfield tools and services client wanted to roll up its numerous divisional brands under a single corporate identity while ensuring that the division-relevant taglines and capabilities statements continued to resonate with its clients. The firm’s branding agency turned to Saurage Research to evaluate the credibility of its capabilities statements with employees, clients, and prospects globally.

Linking EPA’s Energy Star Brand to HVAC

Linking EPA’s Energy Star Brand to HVAC

The Environmental Protection Agency (EPA) wanted to learn the best ways to encourage heating, ventilating and air conditioning (HVAC) companies to use its Energy Star brand for qualified systems.

The agency commissioned Saurage Research to conduct offline focus groups with managers of major HVAC companies’ branches and with HVAC consumers in the marketplace. The EPA also authorized online focus groups with consumers across the country to determine how their research-gathering and buying patterns differed from their offline peers and from managers’ expectations. The research also explored what consumers expect in an online energy-use calculation tool and the value of the Energy Star brand on their buying decisions.

Max-Diff Analysis – Saurage White Paper

Max-Diff Analysis – Saurage White Paper

Max-Diff Analysis Overview Measuring what drives consumer behavior, or what attributes are most important when making a purchase decision is a very common research objective. Maximum Difference Analysis (Max-Diff) is a powerful tool that Saurage Research utilizes to understand what attributes in an offering are most important. This approach often leads to clearer insights than […]

Public Utilities System Brand Positioning

Public Utilities System Brand Positioning

A public utilities system in the South wanted to determine its brand positioning among residential customers and needed to measure residents’ level of knowledge and awareness of deregulation issues. The company turned to Saurage Research to recommend and develop the market research plan.

Utility Cooperative – Brand Management and Legislative Issues

Utility Cooperative – Brand Management and Legislative Issues

A large utility cooperative wanted to: measure brand awareness and identity among community residents and customers, determine positioning in relation to its local competitors, measure customer satisfaction measure rural residents’ reactions to utility franchise fee proposals. Using a stratified telephone survey methodology, Saurage Research interviewed customers and non-customers about all of the above to establish […]

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