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Consumer Product Testing

Consumer Product Testing

A nationwide advertising agency wanted to learn:

How consumers use in-home dry cleaning products
The best way to position a new product in the market
Saurage Research recommended a product-test focus group methodology. Participants were asked to test the product for one week and record their results. Then, in a series of focus groups, they discussed those results and their perceptions of the product and the product category.

Designing an Air Quality Advertising Program

Designing an Air Quality Advertising Program

When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:

Explore area residents’ knowledge of the air quality problem in the region
Quantify residents’ willingness to perform certain clean air behaviors
Track residents’ awareness of clean air messages and advertisements

Global Rebranding

Global Rebranding

A global oilfield tools and services client wanted to roll up its numerous divisional brands under a single corporate identity while ensuring that the division-relevant taglines and capabilities statements continued to resonate with its clients. The firm’s branding agency turned to Saurage Research to evaluate the credibility of its capabilities statements with employees, clients, and prospects globally.

Telecommunications Advertising Strategy

Telecommunications Advertising Strategy

A telecommunications company wanted to determine the value of marketing bundled services to business customers. The company turned to Saurage Research to develop a research project to profile the customer base in terms of preferences and motivators.

Linking EPA’s Energy Star Brand to HVAC

Linking EPA’s Energy Star Brand to HVAC

The Environmental Protection Agency (EPA) wanted to learn the best ways to encourage heating, ventilating and air conditioning (HVAC) companies to use its Energy Star brand for qualified systems.

The agency commissioned Saurage Research to conduct offline focus groups with managers of major HVAC companies’ branches and with HVAC consumers in the marketplace. The EPA also authorized online focus groups with consumers across the country to determine how their research-gathering and buying patterns differed from their offline peers and from managers’ expectations. The research also explored what consumers expect in an online energy-use calculation tool and the value of the Energy Star brand on their buying decisions.

Advertising Campaign Concept Testing

Advertising Campaign Concept Testing

A New England advertising agency wanted to learn the best method for promoting expensive sporting equipment to retail stores. The agency brought Saurage Research in to explore the validity of several promotional ideas. Saurage Research decided the best approach to gathering data was through a series of focus groups comprised of decision makers for retail sporting goods stores.

Advertising Campaign Strategy

Advertising Campaign Strategy

A local medical facility set out to motivate people into abandoning their present healthcare insurance plans with the goal of attracting these potential patients into their outpatient services clinic. The facility’s advertising agency asked Saurage Research to explore strategy options for reaching this goal. Saurage Research conducted in-depth telephone surveys to collect information from the facility’s former, current and potential patients.

State Agency Rebranding

State Agency Rebranding

A top-five-market statewide unemployment benefits agency initially sought to learn which of its several brands should be marketed as the primary one. With Saurage Research’s assistance, the research strategy focused on understanding expectations and concerns about agency processes from beneficiaries’ viewpoints.

Public Utilities System Brand Positioning

Public Utilities System Brand Positioning

A public utilities system in the South wanted to determine its brand positioning among residential customers and needed to measure residents’ level of knowledge and awareness of deregulation issues. The company turned to Saurage Research to recommend and develop the market research plan.

Evaluating a Nonprofit Brand

Evaluating a Nonprofit Brand

An enormous public foundation that invested in large community projects according to well-defined objectives wanted to understand its brand’s relevance three years after a natural disaster. Saurage Research conducted exhaustive internal qualitative in-depth interview as well as a large-scale quantitative Attitude, Awareness and Usage (AAU) study with more than a dozen identified stakeholder groups.

Marketing Research Firm in Houston