“Alexa, What is the Future of Marketing?”

“Alexa, What is the Future of Marketing?”

Voice-powered smart speakers like Google Home or Amazon’s Echo will be installed in more than 55% of American households by 2022. This industry, which earned an estimated $1.4 billion in 2016, is expected to reach more than $5.5 billion by 2020. More than 20 million...
For Weather-Based Marketing, the Forecast is Profitable

For Weather-Based Marketing, the Forecast is Profitable

This month’s wintry mix of rain and snow may bring more than timid drivers, school delays, and slippery streets. When you open your smartphone’s weather app, you may find yourself drawn to an image of a steaming hot cup of coffee at your nearest Starbucks or be subtly...
Smart Tattoos May Soon Reveal Your Health Status

Smart Tattoos May Soon Reveal Your Health Status

When postdoctoral fellows at Harvard and researchers at MIT start talking about tattoos, chances are they are not discussing dolphins or barbed wire. These scientists are behind the “Dermal Abyss” project and their mission is to develop color-changing tattoo ink...
Residential Energy Storage Batteries Charge Ahead

Residential Energy Storage Batteries Charge Ahead

By the end of this year, and for the first time in history, more people are going to store energy in personal residential batteries that are tied to the electrical grid. This represents a 57% increase in total residential battery system sales. Grid-tied home batteries...
Ink Conservation Project Takes a Big Bite Out of Famous Logos

Ink Conservation Project Takes a Big Bite Out of Famous Logos

There are many brands that have truly conquered the world, whose icons may be seen in just about every major city across the globe. There are Starbuck’s stores across the street from one another in Singapore and Houston, the Golden Arches appear in the most unusual...
Even B2B Can Benefit from a Respected Influencer

Even B2B Can Benefit from a Respected Influencer

When it comes to choosing who will be the face of a product, businesses understand that consumers will associate their offering with the qualities of the person advertising it. There are some obvious standouts: Santa for Coca-Cola, Fabio for I Can’t Believe It’s Not...