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Key Findings – Energy

Key Findings – Energy

The cost of flying is soaring with domestic airfare outpacing inflation, rising 2.7 percent compared to the 2.1 percent gain in the Consumer Price Index. In an Associated Press article Scott Mayerwitz reported that in the first six months of 2014 the average price of a round-trip ticket within the U.S., including taxes, reached $509.15, up nearly $14 from this same period last year.

Key Findings – Business to Business

Key Findings – Business to Business

Often when a customer doesn’t return to a website for a substantial amount of time they are long forgotten. But former customers who return to spend money offer an economical potential very similar to that of a first time customer and therefore should be treated as such.

Key Findings – Healthcare

Key Findings – Healthcare

Saurage Research examines a CNN report explaining 5 reasons for Americans not to panic over the Ebola virus in the latest edition of Healthcare Key FIndings.

B2B – Check, B2C – Check, H2H – Check Plus!

B2B – Check, B2C – Check, H2H – Check Plus!

Brands Saurage Research B2B Key Findingsoften try to categorize themselves into segments, either B2B (business to business) or B2C (business to consumer). With the rise in social media however, a new segment has gained attention, H2H (human to human). This term was coined by Bryan Kramer, Social Media Strategist and CEO of PureMatter.

On The Horizon Futures Report March 2014

North Pole Could Be Shipping Lane by 2040 Arctic sea ice, now at record lows, is forecast to recede even further and may allow for a trans-Arctic shipping path to be opened by ice breakers. Transporting goods along the Northwest Passage could be possible for the first time in recorded history, according to the U.S. […]

Sales is from Saturn, Marketing is from…Another Planet

Sales is from Saturn, Marketing is from…Another Planet

Saurage Research B2B Key Findings June 2014 examines the relationship between sales and marketing and shares an article with some tips to make it better.

Robotics: The Next Big Frontier in Oil & Gas Exploration and Production

Robotics: The Next Big Frontier in Oil & Gas Exploration and Production

Saurage Market Research explores robotics as the next big frontier in oil and gas exploration and production in May 2014 Energy Key Findings.

Global Warming or Dangerous Cold – What is the Polar Vortex?

For the first time in two decades, temperatures in the U.S. are so cold that scientists and meteorologists are calling it a Polar Vortex. A Polar Vortex, also known as an arctic cyclone, is much like a hurricane that hovers over the North Pole causing dangerously cold conditions with wind chill values as low as […]

Key Findings

Is Your Brand Story Doing Its Job? According to a recent study by McKinsey, there may be a disconnect between your company’s core messages and what matters most to your customers. Even worse, your customers may not be able to tell you from the competition by your messaging. McKinsey reviewed public documents of Fortune 500 […]

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