A video’s worth a thousand shares

A video’s worth a thousand shares

Maybe you’ve noticed the trend of live videos on social media. These real-time stories are becoming more popular as Facebook, Instagram, Snapchat and LinkedIn are looking for new ways to keep audiences engaged. They have every reason to be motivated: time spent on...
How a fresh pastry avoids stale branding

How a fresh pastry avoids stale branding

Ever tried a Cronut? This delicious marriage between donut and croissant was consummated in 2013 by Dominique Ansel after someone remarked that his bakery did not offer donuts. Being French, and not familiar with donuts, Ansel created the Cronut after two months of...
International Women’s Day: progress made, lessons learned

International Women’s Day: progress made, lessons learned

Thursday, March 8 was International Women’s Day. For some agencies, it was an opportunity to spread the message reinforcing this year’s theme: #pressforprogress. For others, it was an opportunity to get creative—an approach that engendered mixed success. Pun intended,...
“Alexa, What is the Future of Marketing?”

“Alexa, What is the Future of Marketing?”

Voice-powered smart speakers like Google Home or Amazon’s Echo will be installed in more than 55% of American households by 2022. This industry, which earned an estimated $1.4 billion in 2016, is expected to reach more than $5.5 billion by 2020. More than 20 million...
For Weather-Based Marketing, the Forecast is Profitable

For Weather-Based Marketing, the Forecast is Profitable

This month’s wintry mix of rain and snow may bring more than timid drivers, school delays, and slippery streets. When you open your smartphone’s weather app, you may find yourself drawn to an image of a steaming hot cup of coffee at your nearest Starbucks or be subtly...
Smart Tattoos May Soon Reveal Your Health Status

Smart Tattoos May Soon Reveal Your Health Status

When postdoctoral fellows at Harvard and researchers at MIT start talking about tattoos, chances are they are not discussing dolphins or barbed wire. These scientists are behind the “Dermal Abyss” project and their mission is to develop color-changing tattoo ink...