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Latest from Key Findings

Following Multiple Devices on the Customer Journey

With 67.2% of B2B companies planning to ramp up their digital marketing spend this year, more B2B advertisers are using intent data to strategically segment potential customers based on their interests.By segmenting users across all campaigns, marketers will gain more insight on what strategies work best for users at different stages of the purchase funnel. Due to the longer sales cycles for B2B, you can take your marketing to the next level by creating conversion segments for everything from content downloads to demo requests.

Lower Prices Raise the Stakes

Lower Prices Raise the Stakes

Who in Houston doesn’t know the infamous Mattress Mack? Since his first television ad in 1983 he has been the guy who “Saves You Money” on furniture. Jim “Mattress Mack” McIngvale started Gallery Furniture with $5,000 after a potential investor didn’t follow through with a proposed loan. Initially he did fairly well, but when the oil industry took a turn for the worse his business slowed down dramatically. Perhaps that is what has spurred his latest friendly wager with customers; for a limited time buy $7,000 worth of furniture and if the price of West Texas intermediate crude oil rises to $85 a barrel by the close of trading on December 31 he will give you back your money.

Key Findings – January 2015

Saurage Research January 2015 Key Findings explores “Does It Really Matter Who Likes You?” “Game On” “Lower Prices Raise the Stakes” and “Oh, My Aching Head”.

Does it Really Matter Who Likes You?

Does it Really Matter Who Likes You?

Numbers count, especially when trying to determine if your marketing tactics work. Many companies use objective numbers like Facebook likes or Twitter followers to measure a campaign’s health or success. These numbers are verifiable, quantitative and logical, but likely overestimated. In a world where very often more is better one might believe having more followers is a direct correlation to success, but if your followers aren’t loyal to your brand or planning to take action, do they really matter? Likes don’t correspond to a line of revenue or a level of brand awareness.

Selling Your Sales Team on Training

Selling Your Sales Team on Training

No matter how much experience an employee brings to a company, training is still a vital part of the job, especially in sales. Interestingly a recent report from Brainshark revealed that nearly half (48%) of B2B training professionals say their organization’s sales training content isn’t engaging enough to work well. Moreover, a quarter say the […]

Lower Oil Prices Mean Less Pain at the Pump

Lower Oil Prices Mean Less Pain at the Pump

A steady decline in U.S. gas prices since the summer has boosted Americans’ purchasing power despite continued sluggish growth in their take-home pay. That has raised hopes for a pickup in spending during the holiday shopping season that could lift the retail sector and the economy at large. Gas prices are plunging and before it’s […]

Replacing a Retiring Generation

Replacing a Retiring Generation

America is experiencing an energy shortage, but not the kind you might think. While the oil and gas industry continues to boom, the problem is finding qualified workers. Prospecting has become more than an exercise in geological research and lease applications.

Organic Search Outpacing Paid and Social

Organic Search Outpacing Paid and Social

Search has become the dominant user interface to discovering content on the Internet. Organic search is a term for search engine results that are naturally generated and not influenced by commercial relationships between an organization and a search provider, ISP or other party hosting search results. This is in contrast to paid search results, where […]

Key Findings

Saurage Research explores the latest trends in B2B, Brand Strategy, Energy and Healthcare. In the latest edition of Key Findings Saurage reports on FromChurn customers, digital wallets, the soaring costs of airfare and the Ebola Virus.

Airfare Costs Soaring to New Heights

Airfare Costs Soaring to New Heights

The cost of flying is soaring with domestic airfare outpacing inflation, rising 2.7 percent compared to the 2.1 percent gain in the Consumer Price Index. In an Associated Press article Scott Mayerwitz reported that in the first six months of 2014 the average price of a round-trip ticket within the U.S., including taxes, reached $509.15, up nearly $14 from this same period last year.

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