Car rentals take a back seat to rideshare

Car rentals take a back seat to rideshare

Sandor Hertz founded the iconic Chicago Yellow Cab Company in 1915. Eight years later he purchased a rental car company, branded it with his namesake, and eventually became the first to open 1,000 rental locations around the world. Like his competitors, Hertz made his...
When it comes to marketing, is DNA TMI?

When it comes to marketing, is DNA TMI?

Apparently not. GlaxoSmithKline announced this month a $300 million investment in the genomics and biotechnology company 23andMe, alongside a four-year deal allowing Glaxo access to its genetic database for drug development. 23andMe was the first company to offer...
Can AI Heal Healthcare?

Can AI Heal Healthcare?

It’s enough to make an administrator ill. Currently, hospitals spend more than $200 billion in administrative costs, including supplies, marketing, administrative tasks, and coding/billing—costs that increasing more rapidly than incoming patient volume. In 2014, ER...
A video’s worth a thousand shares

A video’s worth a thousand shares

Maybe you’ve noticed the trend of live videos on social media. These real-time stories are becoming more popular as Facebook, Instagram, Snapchat and LinkedIn are looking for new ways to keep audiences engaged. They have every reason to be motivated: time spent on...
How a fresh pastry avoids stale branding

How a fresh pastry avoids stale branding

Ever tried a Cronut? This delicious marriage between donut and croissant was consummated in 2013 by Dominique Ansel after someone remarked that his bakery did not offer donuts. Being French, and not familiar with donuts, Ansel created the Cronut after two months of...