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Key Findings B2B

Organic Search Outpacing Paid and Social Search has become the dominant user interface to discovering content on the Internet. Organic search is a term for search engine results that are naturally generated and not influenced by commercial relationships between an organization and a search provider, ISP or other party hosting search results. This is in […]

Key Findings

Saurage Research explores the latest trends in B2B, Brand Strategy, Energy and Healthcare. In the latest edition of Key Findings Saurage reports on FromChurn customers, digital wallets, the soaring costs of airfare and the Ebola Virus.

Key Findings – Energy

Key Findings – Energy

The cost of flying is soaring with domestic airfare outpacing inflation, rising 2.7 percent compared to the 2.1 percent gain in the Consumer Price Index. In an Associated Press article Scott Mayerwitz reported that in the first six months of 2014 the average price of a round-trip ticket within the U.S., including taxes, reached $509.15, up nearly $14 from this same period last year.

Key Findings – Business to Business

Key Findings – Business to Business

Often when a customer doesn’t return to a website for a substantial amount of time they are long forgotten. But former customers who return to spend money offer an economical potential very similar to that of a first time customer and therefore should be treated as such.

Key Findings – Healthcare

Key Findings – Healthcare

Saurage Research examines a CNN report explaining 5 reasons for Americans not to panic over the Ebola virus in the latest edition of Healthcare Key FIndings.

B2B – Check, B2C – Check, H2H – Check Plus!

B2B – Check, B2C – Check, H2H – Check Plus!

Brands Saurage Research B2B Key Findingsoften try to categorize themselves into segments, either B2B (business to business) or B2C (business to consumer). With the rise in social media however, a new segment has gained attention, H2H (human to human). This term was coined by Bryan Kramer, Social Media Strategist and CEO of PureMatter.

Sales is from Saturn, Marketing is from…Another Planet

Sales is from Saturn, Marketing is from…Another Planet

Saurage Research B2B Key Findings June 2014 examines the relationship between sales and marketing and shares an article with some tips to make it better.

Robotics: The Next Big Frontier in Oil & Gas Exploration and Production

Robotics: The Next Big Frontier in Oil & Gas Exploration and Production

Saurage Market Research explores robotics as the next big frontier in oil and gas exploration and production in May 2014 Energy Key Findings.

Global Warming or Dangerous Cold – What is the Polar Vortex?

For the first time in two decades, temperatures in the U.S. are so cold that scientists and meteorologists are calling it a Polar Vortex. A Polar Vortex, also known as an arctic cyclone, is much like a hurricane that hovers over the North Pole causing dangerously cold conditions with wind chill values as low as […]

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