When it comes to marketing, is DNA TMI?

When it comes to marketing, is DNA TMI?

Apparently not. GlaxoSmithKline announced this month a $300 million investment in the genomics and biotechnology company 23andMe, alongside a four-year deal allowing Glaxo access to its genetic database for drug development. 23andMe was the first company to offer...
Can AI Heal Healthcare?

Can AI Heal Healthcare?

It’s enough to make an administrator ill. Currently, hospitals spend more than $200 billion in administrative costs, including supplies, marketing, administrative tasks, and coding/billing—costs that increasing more rapidly than incoming patient volume. In 2014, ER...
A video’s worth a thousand shares

A video’s worth a thousand shares

Maybe you’ve noticed the trend of live videos on social media. These real-time stories are becoming more popular as Facebook, Instagram, Snapchat and LinkedIn are looking for new ways to keep audiences engaged. They have every reason to be motivated: time spent on...
How a fresh pastry avoids stale branding

How a fresh pastry avoids stale branding

Ever tried a Cronut? This delicious marriage between donut and croissant was consummated in 2013 by Dominique Ansel after someone remarked that his bakery did not offer donuts. Being French, and not familiar with donuts, Ansel created the Cronut after two months of...
International Women’s Day: progress made, lessons learned

International Women’s Day: progress made, lessons learned

Thursday, March 8 was International Women’s Day. For some agencies, it was an opportunity to spread the message reinforcing this year’s theme: #pressforprogress. For others, it was an opportunity to get creative—an approach that engendered mixed success. Pun intended,...
“Alexa, What is the Future of Marketing?”

“Alexa, What is the Future of Marketing?”

Voice-powered smart speakers like Google Home or Amazon’s Echo will be installed in more than 55% of American households by 2022. This industry, which earned an estimated $1.4 billion in 2016, is expected to reach more than $5.5 billion by 2020. More than 20 million...