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Latest from Key Findings

Solar Storage Charging Ahead

Solar Storage Charging Ahead

Solar energy is the most abundant energy resource on earth – 173,000 terawatts of solar energy strikes the Earth continuously. That’s more than 10,000 times the world’s total energy use. The tremendous growth in the U.S. solar industry is helping to pave the way to a cleaner, more sustainable energy future. Over the past few […]

The Content Conundrum

The Content Conundrum

Several departments across a B2B organization rely on content marketing, from social media to event marketing, public relations to product marketing. Content marketers who have a documented strategy are eight times more likely (60 percent versus 7 percent) to rate themselves as being effective content marketers versus those who have no strategy, written or otherwise. While research shows that having a documented content marketing strategy is the key to success, according to the B2B Content Marketing Benchmarks, Budgets and Trends – North America study, just 35 percent of content marketers had one, although 48 percent said that they had a strategy, it just wasn’t documented.

B2B Behind the Social Curve

B2B Behind the Social Curve

Customers expect personalized treatment when they interact with your brand, and this is taking place more and more across social media channels. Unfortunately, when it comes to social media B2B companies have lagged behind B2Cs, but they are quickly finding that they may not be able to stay in the dark much longer. In today’s social media-saturated environment B2Bs not only need to participate in social media they need to do it effectively.

Lights Out!

Lights Out!

Every once in a while we like to ask for a little help with ideas for our Key Findings. This month we asked Lauren Keating, an incoming fourth-grader at Eagle Springs Elementary School, what she thought might be some interesting topics related to Energy. She came up with some great ideas, and like her, number 7 was our favorite too.

Key Findings

Key Findings

The Millennial Buy-Out There is a new generation of business buyers as millennials are increasingly assuming positions of greater influence in B2B companies.This influential 18-34 year-old audience now comprises 46% of B2B buyers, up from 27% in 2012. Digital technology has transformed B2B marketing profoundly, changing the way business buyers access information and interact with […]

The Millennial Buy-Out

The Millennial Buy-Out

There is a new generation of business buyers as millennials are increasingly assuming positions of greater influence in B2B companies. This influential 18-34 year-old audience now comprises 46% of B2B buyers, up from 27% in 2012. Digital technology has transformed B2B marketing profoundly, changing the way business buyers access information and interact with sellers. Unlike the digital immigrants who began using digital technology in their everyday lives as adults, millennials are digital natives who have been using these technologies since they were children.

Lower Prices, Fewer Jobs

Lower Prices, Fewer Jobs

Lower gas prices have been nice, but they come at a price for the oil and gas workforce. So far in 2015, at least 75,000 jobs have been cut in the industry including oilfield services companies, parts manufacturers, and steel pipe makers. Service companies have borne the brunt of it, with nearly 59,000 layoffs, followed […]

Bullets

Saurage Research shares interesting tid bits and bullets about B2B, Brand Strategy, Energy and Healthcare.

Key Findings

  The Ins and Outs of Online Marketing Quality, control and the bottom line – three things that companies should consider when deciding whether to outsource online marketing efforts or to keep things in-house. There are pros and cons to each, and while the bottom line is probably the first thing that comes to mind, […]

The Ins and Outs of Online Marketing

The Ins and Outs of Online Marketing

Quality, control and the bottom line – three things that companies should consider when deciding whether to outsource online marketing efforts or to keep things in-house. There are pros and cons to each, and while the bottom line is probably the first thing that comes to mind, quality and control are just as important. Tasks […]

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