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Latest from Key Findings

Global Warming or Dangerous Cold – What is the Polar Vortex?

For the first time in two decades, temperatures in the U.S. are so cold that scientists and meteorologists are calling it a Polar Vortex. A Polar Vortex, also known as an arctic cyclone, is much like a hurricane that hovers over the North Pole causing dangerously cold conditions with wind chill values as low as […]

Key Findings

Is Your Brand Story Doing Its Job? According to a recent study by McKinsey, there may be a disconnect between your company’s core messages and what matters most to your customers. Even worse, your customers may not be able to tell you from the competition by your messaging. McKinsey reviewed public documents of Fortune 500 […]

Key Findings – B2B

Is Your Brand Story Doing Its Job? According to a recent study by McKinsey, there may be a disconnect between your company’s core messages and what matters most to your customers. Even worse, your customers may not be able to tell you from the competition by your messaging. McKinsey reviewed public documents of Fortune 500 […]

Key Findings – Energy

Technology and Innovation Drive Vast Shifts in Energy Landscape The Wall Street Journal recently marked the vast changes to the global energy landscape over the last 20 years in an extensive report entitled, The Future of Energy. From the technology breakthroughs that brought about the U.S. oil renaissance via hydraulic fracturing and a renewal in […]

Key Findings December 2013

Key Findings December 2013

The Rising Tide of B2B Marketing In September the Business Marketing Association (BMA) held one in a series of its second annual Global Conference Series, B2B Rising, a conference targeted specifically to the B2B community, with a 100% B2B agenda. The focus of B2B Rising is that B2B brands today are engines of the global […]

B2B Key Findings – November 2013

In September the Business Marketing Association (BMA) held one in a series of its second annual Global Conference Series, B2B Rising, a conference targeted specifically to the B2B community, with a 100% B2B agenda. The focus of B2B Rising is that B2B brands today are engines of the global economy, comprising more than 50% of the U.S. GDP alone. And B2B marketers are driving innovation and spurring local, national and international growth as never before.

Energy Key Findings November 2013

In spite of all that utility companies have done over the last 20 years to persuade customers that energy efficient appliances really do save energy – and money – over time, energy efficiency efforts have stalled.

Key Findings September 2013

Small B2B Marketers and B2B Enterprise Marketers Bet Budgets on Content Marketing They may differ when it comes to focus and use of specific tactics, but according to a recent study, small B2B marketers (10-99 employees) and their B2B enterprise peers (1,000+ employees) continue to build marketing programs on a foundation of content.  For example, […]

B2B Key Findings September 2013

They may differ when it comes to focus and use of specific tactics, but according to a recent study, small B2B marketers (10-99 employees) and their B2B enterprise peers (1,000+ employees) continue to build marketing programs on a foundation of content.

Energy Key Findings September 2013

The U.S. power grid has been called a modern engineering marvel, but it’s long overdue for a massive upgrade. Enter big thinkers and an emerging concept for the future: transactive energy. Huh?

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