See You Later, Alligator

See You Later, Alligator

If you played tennis in the 1920s alongside French superstar René Lacoste, you would have been required to wear “tennis whites” consisting of a white, long-sleeved button-down shirt, long pants, and a tie. That’s a far cry from the radical colors Andre Agassi sported...
Let’s B2B this Popsicle Stand

Let’s B2B this Popsicle Stand

For some of us, Dream Pops once described music like The Church’s “Under The Milky Way” or Mazzy Star’s “Fade Into You.” But for Apple or Starbucks folks, Dream Pops is something completely different: a non-dairy, gluten-free sugary business-to-business deal targeting...
Car rentals take a back seat to rideshare

Car rentals take a back seat to rideshare

Sandor Hertz founded the iconic Chicago Yellow Cab Company in 1915. Eight years later he purchased a rental car company, branded it with his namesake, and eventually became the first to open 1,000 rental locations around the world. Like his competitors, Hertz made his...
When it comes to marketing, is DNA TMI?

When it comes to marketing, is DNA TMI?

Apparently not. GlaxoSmithKline announced this month a $300 million investment in the genomics and biotechnology company 23andMe, alongside a four-year deal allowing Glaxo access to its genetic database for drug development. 23andMe was the first company to offer...