Let’s B2B this Popsicle Stand

Let’s B2B this Popsicle Stand

For some of us, Dream Pops once described music like The Church’s “Under The Milky Way” or Mazzy Star’s “Fade Into You.” But for Apple or Starbucks folks, Dream Pops is something completely different: a non-dairy, gluten-free sugary business-to-business deal targeting...
Car rentals take a back seat to rideshare

Car rentals take a back seat to rideshare

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When it comes to marketing, is DNA TMI?

When it comes to marketing, is DNA TMI?

Apparently not. GlaxoSmithKline announced this month a $300 million investment in the genomics and biotechnology company 23andMe, alongside a four-year deal allowing Glaxo access to its genetic database for drug development. 23andMe was the first company to offer...
Can AI Heal Healthcare?

Can AI Heal Healthcare?

It’s enough to make an administrator ill. Currently, hospitals spend more than $200 billion in administrative costs, including supplies, marketing, administrative tasks, and coding/billing—costs that increasing more rapidly than incoming patient volume. In 2014, ER...