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The Millennial Buy-Out

The Millennial Buy-Out

There is a new generation of business buyers as millennials are increasingly assuming positions of greater influence in B2B companies. This influential 18-34 year-old audience now comprises 46% of B2B buyers, up from 27% in 2012. Digital technology has transformed B2B marketing profoundly, changing the way business buyers access information and interact with sellers. Unlike the digital immigrants who began using digital technology in their everyday lives as adults, millennials are digital natives who have been using these technologies since they were children.

Lower Prices, Fewer Jobs

Lower Prices, Fewer Jobs

Lower gas prices have been nice, but they come at a price for the oil and gas workforce. So far in 2015, at least 75,000 jobs have been cut in the industry including oilfield services companies, parts manufacturers, and steel pipe makers. Service companies have borne the brunt of it, with nearly 59,000 layoffs, followed […]

Bullets

Saurage Research shares interesting tid bits and bullets about B2B, Brand Strategy, Energy and Healthcare.

Key Findings

  The Ins and Outs of Online Marketing Quality, control and the bottom line – three things that companies should consider when deciding whether to outsource online marketing efforts or to keep things in-house. There are pros and cons to each, and while the bottom line is probably the first thing that comes to mind, […]

The Ins and Outs of Online Marketing

The Ins and Outs of Online Marketing

Quality, control and the bottom line – three things that companies should consider when deciding whether to outsource online marketing efforts or to keep things in-house. There are pros and cons to each, and while the bottom line is probably the first thing that comes to mind, quality and control are just as important. Tasks […]

The Misery of Flying

The Misery of Flying

Fly the Friendly Skies – an oxymoron if ever there was one. It’s more like flying the un-friendly skies these days as service has become less of a priority. Few experiences are as universal to Americans as the shared degradation and misery of flying on our nation’s air carriers. Airlines have somehow managed to wrap […]

Something ‘Bout a Truck

Something ‘Bout a Truck

As the economy gains strength and gas prices drop, Americans are turning away from cars in favor of light trucks – the broad category that includes pickups, SUVs, crossovers and minivans. Sales of light trucks grew five times faster than cars last year, increasing 10% compared to 1.8% for cars. In 2014 automakers sold more than 16.5 million new vehicles in the U.S., up 5.9 % from 2013. The most popular model by a huge stretch was the Ford F-series pickup. In 2014, Americans bought 754,000 of them making it the top-selling vehicle for the 33rd year in a row. Chevrolet’s Silverado and Fiat Chrysler’s Ram truck came in a distant second and third place.

Following Multiple Devices on the Customer Journey

Following Multiple Devices on the Customer Journey

With 67.2% of B2B companies planning to ramp up their digital marketing spend this year, more B2B advertisers are using intent data to strategically segment potential customers based on their interests.By segmenting users across all campaigns, marketers will gain more insight on what strategies work best for users at different stages of the purchase funnel. Due to the longer sales cycles for B2B, you can take your marketing to the next level by creating conversion segments for everything from content downloads to demo requests.

Lower Prices Raise the Stakes

Lower Prices Raise the Stakes

Who in Houston doesn’t know the infamous Mattress Mack? Since his first television ad in 1983 he has been the guy who “Saves You Money” on furniture. Jim “Mattress Mack” McIngvale started Gallery Furniture with $5,000 after a potential investor didn’t follow through with a proposed loan. Initially he did fairly well, but when the oil industry took a turn for the worse his business slowed down dramatically. Perhaps that is what has spurred his latest friendly wager with customers; for a limited time buy $7,000 worth of furniture and if the price of West Texas intermediate crude oil rises to $85 a barrel by the close of trading on December 31 he will give you back your money.

Key Findings – January 2015

Saurage Research January 2015 Key Findings explores “Does It Really Matter Who Likes You?” “Game On” “Lower Prices Raise the Stakes” and “Oh, My Aching Head”.

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