Saurage Research for Health Care
marketing research companies

Building a healthy business requires a comprehensive knowledge of your customers and your markets.

Limited resources, tighter budgets and tougher regulations make the prospects more daunting than ever. Fortunately, we have a truly amazing set of diagnostic tools to get to the heart of your patients’ motivations.

Years of working in the healthcare industry have led us to develop surgically precise methodologies just for you — expertise that includes perceptual mapping, patient experience assessments and satisfaction surveys. Learn about Saurage Marketing and Research Tools for Healthcare (SMARTx)

Latest from Healthcare

Obesity – A BIG Problem

Obesity – A BIG Problem

Americans are getting bigger. The weight of an average American woman these days is 166.2 pounds, almost exactly what the average American man weighed in the 1960s. Men are growing too at just about the same pace, with the average American man weighing 195.5 pounds. The average American is 33 pounds heavier than the average Frenchman, 40 pounds heavier than the Japanese citizen, and 70 pounds heavier than the average citizen of Bangladesh.

Patient/Customer Satisfaction

Patient/Customer Satisfaction

A medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge.

Consumer Product Testing

Consumer Product Testing

A nationwide advertising agency wanted to learn:

How consumers use in-home dry cleaning products
The best way to position a new product in the market
Saurage Research recommended a product-test focus group methodology. Participants were asked to test the product for one week and record their results. Then, in a series of focus groups, they discussed those results and their perceptions of the product and the product category.

Designing an Air Quality Advertising Program

Designing an Air Quality Advertising Program

When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:

Explore area residents’ knowledge of the air quality problem in the region
Quantify residents’ willingness to perform certain clean air behaviors
Track residents’ awareness of clean air messages and advertisements

Obesity – A BIG Problem

Obesity – A BIG Problem

Americans are getting bigger. The weight of an average American woman these days is 166.2 pounds, almost exactly what the average American man weighed in the 1960s. Men are growing too at just about the same pace, with the average American man weighing 195.5 pounds. The average American is 33 pounds heavier than the average Frenchman, 40 pounds heavier than the Japanese citizen, and 70 pounds heavier than the average citizen of Bangladesh.

Paleo versus Processed

Paleo versus Processed

Processed foodSaurage Research Healthcare Key Findingss make up approximately 70 percent of the U.S. diet and this is not good news. Of course most food we eat is processed in some way, but there is a distinct difference between mechanical processing and chemical processing. Basically, if it’s a single ingredient food with no added chemicals it doesn’t matter if it has been ground or put into a jar. It’s still real food. The processed foods we are referring to are those which have been chemically altered by adding things such as sugar and artificial chemicals that are added to enhance the flavor or extend shelf life.

Social Media: A Brave New World for Healthcare

Social Media: A Brave New World for Healthcare

Social media represents a brave new world for healthcare, and many healthcare organizations are using it to engage with patients and consumers quickly and inexpensively. Promoting wellness programs, marketing new services, and announcing the latest in medical breakthroughs are just a few of the many goals social media can help healthcare organizations accomplish.

Image Positioning

Image Positioning

An established mid-sized hospital contracted Saurage Research to conduct an image positioning study to learn where it stood within the community and its potential for improving market share. Using telephone surveys with healthcare decision-makers, Saurage Research discovered how this hospital compared with larger, nearby metropolitan facilities. RESULTS: The research results pinpointed specific problems with how […]

Advertising Campaign Strategy

Advertising Campaign Strategy

A local medical facility set out to motivate people into abandoning their present healthcare insurance plans with the goal of attracting these potential patients into their outpatient services clinic. The facility’s advertising agency asked Saurage Research to explore strategy options for reaching this goal. Saurage Research conducted in-depth telephone surveys to collect information from the facility’s former, current and potential patients.

Marketing Research Firm in Houston