Saurage Research for Health Care
marketing research companies

Building a healthy business requires a comprehensive knowledge of your customers and your markets.

Limited resources, tighter budgets and tougher regulations make the prospects more daunting than ever. Fortunately, we have a truly amazing set of diagnostic tools to get to the heart of your patients’ motivations.

Years of working in the healthcare industry have led us to develop surgically precise methodologies just for you — expertise that includes perceptual mapping, patient experience assessments and satisfaction surveys. Learn about Saurage Marketing and Research Tools for Healthcare (SMARTx)

Latest from Healthcare

Oh, My Aching Head

Headaches are extremely common; so much so that even many healthcare professionals view them as only a minor or trivial complaint. Nearly everyone has a headache occasionally but when they occur repeatedly, they are a symptom of a headache disorder. According to the National Headache Foundation, over 45 million Americans suffer from chronic, recurring headaches and of these, 28 million suffer from migraines. About 20% of children and adolescents also experience significant headaches.

Patient/Customer Satisfaction

Patient/Customer Satisfaction

A medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge.

Consumer Product Testing

Consumer Product Testing

A nationwide advertising agency wanted to learn:

How consumers use in-home dry cleaning products
The best way to position a new product in the market
Saurage Research recommended a product-test focus group methodology. Participants were asked to test the product for one week and record their results. Then, in a series of focus groups, they discussed those results and their perceptions of the product and the product category.

Designing an Air Quality Advertising Program

Designing an Air Quality Advertising Program

When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:

Explore area residents’ knowledge of the air quality problem in the region
Quantify residents’ willingness to perform certain clean air behaviors
Track residents’ awareness of clean air messages and advertisements

Oh, My Aching Head

Headaches are extremely common; so much so that even many healthcare professionals view them as only a minor or trivial complaint. Nearly everyone has a headache occasionally but when they occur repeatedly, they are a symptom of a headache disorder. According to the National Headache Foundation, over 45 million Americans suffer from chronic, recurring headaches and of these, 28 million suffer from migraines. About 20% of children and adolescents also experience significant headaches.

CVS Kicks the Habit

Pharmacies have turned into grocery stores, no longer just selling medicines, but about anything else you can imagine as well, including tobacco products. Some stores, however, are changing their inventory. The American Pharmacists Association called on drugstores to stop selling tobacco in March 2010, and according to APA spokeswoman Michelle Spinnier, several small, independent chains […]

Healthcare in a Chronic Condition

Who are the biggest healthcare consumers? These days it is those with multiple chronic conditions. Almost half of all Americans live with a chronic condition. More than a quarter, and two out of three older Americans, are estimated to have at least two chronic physical or behavioral health problems.

Image Positioning

Image Positioning

An established mid-sized hospital contracted Saurage Research to conduct an image positioning study to learn where it stood within the community and its potential for improving market share. Using telephone surveys with healthcare decision-makers, Saurage Research discovered how this hospital compared with larger, nearby metropolitan facilities. RESULTS: The research results pinpointed specific problems with how […]

Advertising Campaign Strategy

Advertising Campaign Strategy

A local medical facility set out to motivate people into abandoning their present healthcare insurance plans with the goal of attracting these potential patients into their outpatient services clinic. The facility’s advertising agency asked Saurage Research to explore strategy options for reaching this goal. Saurage Research conducted in-depth telephone surveys to collect information from the facility’s former, current and potential patients.

Marketing Research Firm in Houston