Saurage Research for Health Care
marketing research companies

Building a healthy business requires a comprehensive knowledge of your customers and your markets.

Limited resources, tighter budgets and tougher regulations make the prospects more daunting than ever. Fortunately, we have a truly amazing set of diagnostic tools to get to the heart of your patients’ motivations.

Years of working in the healthcare industry have led us to develop surgically precise methodologies just for you — expertise that includes perceptual mapping, patient experience assessments and satisfaction surveys. Learn about Saurage Marketing and Research Tools for Healthcare (SMARTx)

Latest from Healthcare

Science Fiction Then: Reality Now

Saurage Research Healthcare Key Findings explores the DEKA Arm System and highlights recent bullet points in the area of healthcare.

Patient/Customer Satisfaction

Patient/Customer Satisfaction

A medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge.

Consumer Product Testing

Consumer Product Testing

A nationwide advertising agency wanted to learn:

How consumers use in-home dry cleaning products
The best way to position a new product in the market
Saurage Research recommended a product-test focus group methodology. Participants were asked to test the product for one week and record their results. Then, in a series of focus groups, they discussed those results and their perceptions of the product and the product category.

Designing an Air Quality Advertising Program

Designing an Air Quality Advertising Program

When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:

Explore area residents’ knowledge of the air quality problem in the region
Quantify residents’ willingness to perform certain clean air behaviors
Track residents’ awareness of clean air messages and advertisements

Science Fiction Then: Reality Now

Saurage Research Healthcare Key Findings explores the DEKA Arm System and highlights recent bullet points in the area of healthcare.

Move It!

We all know how important exercise is for our health and well being, but unfortunately Americans still tend to live a sedentary lifestyle, getting little or no physical activity in our daily lives. More than 60% of American adults are not regularly active, and 25% of the adult population is not active at all. Some […]

Jump In, the Water’s Great

Exercise is vital to good health but often one of the most difficult elements to consistently include in our daily regimenChild Swimming. Let’s face it – exercise is hard work. We must push our bodies outside of our comfort zone just to maintain, but throw in the added pressure of trying to lose weight or recover from an injury or illness and then it is even more of a challenge.

One way to alleviate some of the pressure of exercise it to just add water. Jumping into a cool, refreshing pool of water renders us virtually weightless, yet water actually provides 12 times more resistance than air, and water based exercise burns about 30% more calories than the equivalent exercise on land.

Patient/Customer Satisfaction

Patient/Customer Satisfaction

A medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge.

Image Positioning

Image Positioning

An established mid-sized hospital contracted Saurage Research to conduct an image positioning study to learn where it stood within the community and its potential for improving market share. Using telephone surveys with healthcare decision-makers, Saurage Research discovered how this hospital compared with larger, nearby metropolitan facilities. RESULTS: The research results pinpointed specific problems with how […]

Advertising Campaign Strategy

Advertising Campaign Strategy

A local medical facility set out to motivate people into abandoning their present healthcare insurance plans with the goal of attracting these potential patients into their outpatient services clinic. The facility’s advertising agency asked Saurage Research to explore strategy options for reaching this goal. Saurage Research conducted in-depth telephone surveys to collect information from the facility’s former, current and potential patients.

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