Saurage Research for Energy
marketing research companies

Seems like energy markets are constantly being turned upside down.

Under such conditions, reeling in a profit can be a daunting proposition. To make things worse, competition is tougher, budgets are tighter and markets are more fragmented than ever.

The only thing you can be sure of is that your customers are out there. And we can help you find them. With years of energy-industry experience, we’ve developed a unique set of methodologies and an intuitive knack for getting subjects to open up. Learn about SEISMIC (Saurage Energy Insights for Strategic Marketing and Integrated Communication).

Latest from Energy

The Misery of Flying

Fly the Friendly Skies – an oxymoron if ever there was one. It’s more like flying the un-friendly skies these days as service has become less of a priority. Few experiences are as universal to Americans as the shared degradation and misery of flying on our nation’s air carriers. Airlines have somehow managed to wrap […]

Patient/Customer Satisfaction

Patient/Customer Satisfaction

A medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge.

Consumer Product Testing

Consumer Product Testing

A nationwide advertising agency wanted to learn:

How consumers use in-home dry cleaning products
The best way to position a new product in the market
Saurage Research recommended a product-test focus group methodology. Participants were asked to test the product for one week and record their results. Then, in a series of focus groups, they discussed those results and their perceptions of the product and the product category.

Designing an Air Quality Advertising Program

Designing an Air Quality Advertising Program

When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:

Explore area residents’ knowledge of the air quality problem in the region
Quantify residents’ willingness to perform certain clean air behaviors
Track residents’ awareness of clean air messages and advertisements

The Misery of Flying

Fly the Friendly Skies – an oxymoron if ever there was one. It’s more like flying the un-friendly skies these days as service has become less of a priority. Few experiences are as universal to Americans as the shared degradation and misery of flying on our nation’s air carriers. Airlines have somehow managed to wrap […]

Something ‘Bout a Truck

As the economy gains strength and gas prices drop, Americans are turning away from cars in favor of light trucks – the broad category that includes pickups, SUVs, crossovers and minivans. Sales of light trucks grew five times faster than cars last year, increasing 10% compared to 1.8% for cars. In 2014 automakers sold more than 16.5 million new vehicles in the U.S., up 5.9 % from 2013. The most popular model by a huge stretch was the Ford F-series pickup. In 2014, Americans bought 754,000 of them making it the top-selling vehicle for the 33rd year in a row. Chevrolet’s Silverado and Fiat Chrysler’s Ram truck came in a distant second and third place.

Lower Prices Raise the Stakes

Lower Prices Raise the Stakes

Who in Houston doesn’t know the infamous Mattress Mack? Since his first television ad in 1983 he has been the guy who “Saves You Money” on furniture. Jim “Mattress Mack” McIngvale started Gallery Furniture with $5,000 after a potential investor didn’t follow through with a proposed loan. Initially he did fairly well, but when the oil industry took a turn for the worse his business slowed down dramatically. Perhaps that is what has spurred his latest friendly wager with customers; for a limited time buy $7,000 worth of furniture and if the price of West Texas intermediate crude oil rises to $85 a barrel by the close of trading on December 31 he will give you back your money.

Global Rebranding

Global Rebranding

A global oilfield tools and services client wanted to roll up its numerous divisional brands under a single corporate identity while ensuring that the division-relevant taglines and capabilities statements continued to resonate with its clients. The firm’s branding agency turned to Saurage Research to evaluate the credibility of its capabilities statements with employees, clients, and prospects globally.

Linking EPA’s Energy Star Brand to HVAC

Linking EPA’s Energy Star Brand to HVAC

The Environmental Protection Agency (EPA) wanted to learn the best ways to encourage heating, ventilating and air conditioning (HVAC) companies to use its Energy Star brand for qualified systems.

The agency commissioned Saurage Research to conduct offline focus groups with managers of major HVAC companies’ branches and with HVAC consumers in the marketplace. The EPA also authorized online focus groups with consumers across the country to determine how their research-gathering and buying patterns differed from their offline peers and from managers’ expectations. The research also explored what consumers expect in an online energy-use calculation tool and the value of the Energy Star brand on their buying decisions.

Max-Diff Analysis – Saurage White Paper

Max-Diff Analysis – Saurage White Paper

Max-Diff Analysis Overview Measuring what drives consumer behavior, or what attributes are most important when making a purchase decision is a very common research objective. Maximum Difference Analysis (Max-Diff) is a powerful tool that Saurage Research utilizes to understand what attributes in an offering are most important. This approach often leads to clearer insights than […]

Public Utilities System Brand Positioning

Public Utilities System Brand Positioning

A public utilities system in the South wanted to determine its brand positioning among residential customers and needed to measure residents’ level of knowledge and awareness of deregulation issues. The company turned to Saurage Research to recommend and develop the market research plan.

Utility Cooperative – Brand Management and Legislative Issues

Utility Cooperative – Brand Management and Legislative Issues

A large utility cooperative wanted to: measure brand awareness and identity among community residents and customers, determine positioning in relation to its local competitors, measure customer satisfaction measure rural residents’ reactions to utility franchise fee proposals. Using a stratified telephone survey methodology, Saurage Research interviewed customers and non-customers about all of the above to establish […]

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