Saurage Research for Energy
marketing research companies

Seems like energy markets are constantly being turned upside down.

Under such conditions, reeling in a profit can be a daunting proposition. To make things worse, competition is tougher, budgets are tighter and markets are more fragmented than ever.

The only thing you can be sure of is that your customers are out there. And we can help you find them. With years of energy-industry experience, we’ve developed a unique set of methodologies and an intuitive knack for getting subjects to open up. Learn about SEISMIC (Saurage Energy Insights for Strategic Marketing and Integrated Communication).

Latest from Energy

Key Findings – Energy

America is experiencing an energy shortage, but not the kind you might think. While the oil and gas industry continues to boom, the problem is finding qualified workers. Prospecting has become more than an exercise in geological research and lease applications.

Patient/Customer Satisfaction

Patient/Customer Satisfaction

A medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge.

Consumer Product Testing

Consumer Product Testing

A nationwide advertising agency wanted to learn:

How consumers use in-home dry cleaning products
The best way to position a new product in the market
Saurage Research recommended a product-test focus group methodology. Participants were asked to test the product for one week and record their results. Then, in a series of focus groups, they discussed those results and their perceptions of the product and the product category.

Designing an Air Quality Advertising Program

Designing an Air Quality Advertising Program

When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:

Explore area residents’ knowledge of the air quality problem in the region
Quantify residents’ willingness to perform certain clean air behaviors
Track residents’ awareness of clean air messages and advertisements

Key Findings – Energy

America is experiencing an energy shortage, but not the kind you might think. While the oil and gas industry continues to boom, the problem is finding qualified workers. Prospecting has become more than an exercise in geological research and lease applications.

Key Findings – Energy

Key Findings – Energy

The cost of flying is soaring with domestic airfare outpacing inflation, rising 2.7 percent compared to the 2.1 percent gain in the Consumer Price Index. In an Associated Press article Scott Mayerwitz reported that in the first six months of 2014 the average price of a round-trip ticket within the U.S., including taxes, reached $509.15, up nearly $14 from this same period last year.

Robotics: The Next Big Frontier in Oil & Gas Exploration and Production

Robotics: The Next Big Frontier in Oil & Gas Exploration and Production

Saurage Market Research explores robotics as the next big frontier in oil and gas exploration and production in May 2014 Energy Key Findings.

Global Rebranding

Global Rebranding

A global oilfield tools and services client wanted to roll up its numerous divisional brands under a single corporate identity while ensuring that the division-relevant taglines and capabilities statements continued to resonate with its clients. The firm’s branding agency turned to Saurage Research to evaluate the credibility of its capabilities statements with employees, clients, and prospects globally.

Linking EPA’s Energy Star Brand to HVAC

Linking EPA’s Energy Star Brand to HVAC

The Environmental Protection Agency (EPA) wanted to learn the best ways to encourage heating, ventilating and air conditioning (HVAC) companies to use its Energy Star brand for qualified systems.

The agency commissioned Saurage Research to conduct offline focus groups with managers of major HVAC companies’ branches and with HVAC consumers in the marketplace. The EPA also authorized online focus groups with consumers across the country to determine how their research-gathering and buying patterns differed from their offline peers and from managers’ expectations. The research also explored what consumers expect in an online energy-use calculation tool and the value of the Energy Star brand on their buying decisions.

Max-Diff Analysis – Saurage White Paper

Max-Diff Analysis – Saurage White Paper

Max-Diff Analysis Overview Measuring what drives consumer behavior, or what attributes are most important when making a purchase decision is a very common research objective. Maximum Difference Analysis (Max-Diff) is a powerful tool that Saurage Research utilizes to understand what attributes in an offering are most important. This approach often leads to clearer insights than […]

Public Utilities System Brand Positioning

Public Utilities System Brand Positioning

A public utilities system in the South wanted to determine its brand positioning among residential customers and needed to measure residents’ level of knowledge and awareness of deregulation issues. The company turned to Saurage Research to recommend and develop the market research plan.

Utility Cooperative – Brand Management and Legislative Issues

Utility Cooperative – Brand Management and Legislative Issues

A large utility cooperative wanted to: measure brand awareness and identity among community residents and customers, determine positioning in relation to its local competitors, measure customer satisfaction measure rural residents’ reactions to utility franchise fee proposals. Using a stratified telephone survey methodology, Saurage Research interviewed customers and non-customers about all of the above to establish […]

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