Saurage Research for Business-to-Business
marketing research companies

Research isn’t what it used to be.

Now more than ever, budgets are tighter, competition is tougher, and you have to fight for increasingly fragmented top of mind. Harvesting reliable data in a forest this dense takes some serious hacking. Fortunately, we have some seriously sharp tools.

We have 20 years of disciplined experience in business-to-business research and have developed a unique set of methodologies to get the information our results-hungry clients demand. Learn about Saurage Marketing and Research Tools (SMART)

Latest from Business-to-Business

“Like” It or Not

Many B2C businesses have had success promoting themselves with Pinterest and Instagram, but those in the B2B space are starting to see the value in these social platforms as well.

Patient/Customer Satisfaction

Patient/Customer Satisfaction

A medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge.

Consumer Product Testing

Consumer Product Testing

A nationwide advertising agency wanted to learn:

How consumers use in-home dry cleaning products
The best way to position a new product in the market
Saurage Research recommended a product-test focus group methodology. Participants were asked to test the product for one week and record their results. Then, in a series of focus groups, they discussed those results and their perceptions of the product and the product category.

Designing an Air Quality Advertising Program

Designing an Air Quality Advertising Program

When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:

Explore area residents’ knowledge of the air quality problem in the region
Quantify residents’ willingness to perform certain clean air behaviors
Track residents’ awareness of clean air messages and advertisements

“Like” It or Not

Many B2C businesses have had success promoting themselves with Pinterest and Instagram, but those in the B2B space are starting to see the value in these social platforms as well.

Key Findings – B2B

Is Your Brand Story Doing Its Job? According to a recent study by McKinsey, there may be a disconnect between your company’s core messages and what matters most to your customers. Even worse, your customers may not be able to tell you from the competition by your messaging. McKinsey reviewed public documents of Fortune 500 […]

B2B Key Findings – November 2013

In September the Business Marketing Association (BMA) held one in a series of its second annual Global Conference Series, B2B Rising, a conference targeted specifically to the B2B community, with a 100% B2B agenda. The focus of B2B Rising is that B2B brands today are engines of the global economy, comprising more than 50% of the U.S. GDP alone. And B2B marketers are driving innovation and spurring local, national and international growth as never before.

Saurage Marketing and Research Tools (SMART)

SMART Boards: Everybody likes to be heard. We’ve learned that even the busiest of people love to share their opinions, provided they can do so on their own terms. This is the brilliance of SMART Boards, online bulletin boards designed to reinforce the participation of high-level respondents by posing questions conveniently throughout the day, over […]

Global Rebranding

Global Rebranding

A global oilfield tools and services client wanted to roll up its numerous divisional brands under a single corporate identity while ensuring that the division-relevant taglines and capabilities statements continued to resonate with its clients. The firm’s branding agency turned to Saurage Research to evaluate the credibility of its capabilities statements with employees, clients, and prospects globally.

Telecommunications Advertising Strategy

Telecommunications Advertising Strategy

A telecommunications company wanted to determine the value of marketing bundled services to business customers. The company turned to Saurage Research to develop a research project to profile the customer base in terms of preferences and motivators.

Linking EPA’s Energy Star Brand to HVAC

Linking EPA’s Energy Star Brand to HVAC

The Environmental Protection Agency (EPA) wanted to learn the best ways to encourage heating, ventilating and air conditioning (HVAC) companies to use its Energy Star brand for qualified systems.

The agency commissioned Saurage Research to conduct offline focus groups with managers of major HVAC companies’ branches and with HVAC consumers in the marketplace. The EPA also authorized online focus groups with consumers across the country to determine how their research-gathering and buying patterns differed from their offline peers and from managers’ expectations. The research also explored what consumers expect in an online energy-use calculation tool and the value of the Energy Star brand on their buying decisions.

Commercial Vehicle Manufacturer Rebranding

Commercial Vehicle Manufacturer Rebranding

A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The company’s advertising agency contracted with Saurage Research to explore ways to reach this goal. The research plan targeted current and potential customers as well as the dealership’s employees. The data from focus groups, in-depth interviews and telephone surveys revealed just how the dealership could capture a larger share of the market.

Commercial Vehicle Manufacturer Rebranding

Commercial Vehicle Manufacturer Rebranding

A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The company’s advertising agency contracted with Saurage Research to explore ways to reach this goal. The research plan targeted current and potential customers as well as the dealership’s employees. The data from focus groups, in-depth interviews […]

Marketing Research Firm in Houston