Saurage Research for Business-to-Business
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Research isn’t what it used to be.

Now more than ever, budgets are tighter, competition is tougher, and you have to fight for increasingly fragmented top of mind. Harvesting reliable data in a forest this dense takes some serious hacking. Fortunately, we have some seriously sharp tools.

We have 20 years of disciplined experience in business-to-business research and have developed a unique set of methodologies to get the information our results-hungry clients demand. Learn about Saurage Marketing and Research Tools (SMART)

Latest from Business-to-Business

The Content Conundrum

The Content Conundrum

Several departments across a B2B organization rely on content marketing, from social media to event marketing, public relations to product marketing. Content marketers who have a documented strategy are eight times more likely (60 percent versus 7 percent) to rate themselves as being effective content marketers versus those who have no strategy, written or otherwise. While research shows that having a documented content marketing strategy is the key to success, according to the B2B Content Marketing Benchmarks, Budgets and Trends – North America study, just 35 percent of content marketers had one, although 48 percent said that they had a strategy, it just wasn’t documented.

Patient/Customer Satisfaction

Patient/Customer Satisfaction

A medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge.

Consumer Product Testing

Consumer Product Testing

A nationwide advertising agency wanted to learn:

How consumers use in-home dry cleaning products
The best way to position a new product in the market
Saurage Research recommended a product-test focus group methodology. Participants were asked to test the product for one week and record their results. Then, in a series of focus groups, they discussed those results and their perceptions of the product and the product category.

Designing an Air Quality Advertising Program

Designing an Air Quality Advertising Program

When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:

Explore area residents’ knowledge of the air quality problem in the region
Quantify residents’ willingness to perform certain clean air behaviors
Track residents’ awareness of clean air messages and advertisements

The Content Conundrum

The Content Conundrum

Several departments across a B2B organization rely on content marketing, from social media to event marketing, public relations to product marketing. Content marketers who have a documented strategy are eight times more likely (60 percent versus 7 percent) to rate themselves as being effective content marketers versus those who have no strategy, written or otherwise. While research shows that having a documented content marketing strategy is the key to success, according to the B2B Content Marketing Benchmarks, Budgets and Trends – North America study, just 35 percent of content marketers had one, although 48 percent said that they had a strategy, it just wasn’t documented.

B2B Behind the Social Curve

B2B Behind the Social Curve

Customers expect personalized treatment when they interact with your brand, and this is taking place more and more across social media channels. Unfortunately, when it comes to social media B2B companies have lagged behind B2Cs, but they are quickly finding that they may not be able to stay in the dark much longer. In today’s social media-saturated environment B2Bs not only need to participate in social media they need to do it effectively.

The Millennial Buy-Out

The Millennial Buy-Out

There is a new generation of business buyers as millennials are increasingly assuming positions of greater influence in B2B companies. This influential 18-34 year-old audience now comprises 46% of B2B buyers, up from 27% in 2012. Digital technology has transformed B2B marketing profoundly, changing the way business buyers access information and interact with sellers. Unlike the digital immigrants who began using digital technology in their everyday lives as adults, millennials are digital natives who have been using these technologies since they were children.

Global Rebranding

Global Rebranding

A global oilfield tools and services client wanted to roll up its numerous divisional brands under a single corporate identity while ensuring that the division-relevant taglines and capabilities statements continued to resonate with its clients. The firm’s branding agency turned to Saurage Research to evaluate the credibility of its capabilities statements with employees, clients, and prospects globally.

Telecommunications Advertising Strategy

Telecommunications Advertising Strategy

A telecommunications company wanted to determine the value of marketing bundled services to business customers. The company turned to Saurage Research to develop a research project to profile the customer base in terms of preferences and motivators.

Linking EPA’s Energy Star Brand to HVAC

Linking EPA’s Energy Star Brand to HVAC

The Environmental Protection Agency (EPA) wanted to learn the best ways to encourage heating, ventilating and air conditioning (HVAC) companies to use its Energy Star brand for qualified systems.

The agency commissioned Saurage Research to conduct offline focus groups with managers of major HVAC companies’ branches and with HVAC consumers in the marketplace. The EPA also authorized online focus groups with consumers across the country to determine how their research-gathering and buying patterns differed from their offline peers and from managers’ expectations. The research also explored what consumers expect in an online energy-use calculation tool and the value of the Energy Star brand on their buying decisions.

Commercial Vehicle Manufacturer Rebranding

Commercial Vehicle Manufacturer Rebranding

A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The company’s advertising agency contracted with Saurage Research to explore ways to reach this goal. The research plan targeted current and potential customers as well as the dealership’s employees. The data from focus groups, in-depth interviews and telephone surveys revealed just how the dealership could capture a larger share of the market.

Commercial Vehicle Manufacturer Rebranding

Commercial Vehicle Manufacturer Rebranding

A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The company’s advertising agency contracted with Saurage Research to explore ways to reach this goal. The research plan targeted current and potential customers as well as the dealership’s employees. The data from focus groups, in-depth interviews […]

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