Saurage Research for Brand Strategy
marketing research companies

Who are you talking to?

What are you saying? What does it mean? Solid research is the foundation of great advertising. Yet it’s frequently undermined by budgets, corporate inertia, even office politics. And that’s insane.

The right research can be the best friend your client’s advertising—and your hard work—ever had. It adds credibility to your efforts and provides a measurable blueprint for success. Learn about Saurage Tactical Advertising Techniques (STAT)

Latest from Brand Strategy

Mobile on the Move

Mobile on the Move

Mobile is the future of advertising, and mobile search is on the rise. Today nearly two-thirds of Americans own a smartphone, and 19 percent of Americans rely to some degree on a smartphone for accessing online services and information and for staying connected to the world around them. More and more search marketers are diversifying their ad spend to reach a larger audience and they are seeing that mobile users have different needs and expectations than people sitting in front of their desktop.

Patient/Customer Satisfaction

Patient/Customer Satisfaction

A medical center in the Southeast wanted to establish a patient-reported performance survey for its Continuous Quality Improvement (CQI) program. Saurage Research devised an evaluation form that patients were encouraged to complete within a few days of their hospital discharge.

Consumer Product Testing

Consumer Product Testing

A nationwide advertising agency wanted to learn:

How consumers use in-home dry cleaning products
The best way to position a new product in the market
Saurage Research recommended a product-test focus group methodology. Participants were asked to test the product for one week and record their results. Then, in a series of focus groups, they discussed those results and their perceptions of the product and the product category.

Designing an Air Quality Advertising Program

Designing an Air Quality Advertising Program

When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:

Explore area residents’ knowledge of the air quality problem in the region
Quantify residents’ willingness to perform certain clean air behaviors
Track residents’ awareness of clean air messages and advertisements

Mobile on the Move

Mobile on the Move

Mobile is the future of advertising, and mobile search is on the rise. Today nearly two-thirds of Americans own a smartphone, and 19 percent of Americans rely to some degree on a smartphone for accessing online services and information and for staying connected to the world around them. More and more search marketers are diversifying their ad spend to reach a larger audience and they are seeing that mobile users have different needs and expectations than people sitting in front of their desktop.

Technology on the Go

Technology on the Go

Wearable technology is on the rise in both personal and business use. Consumer spending on wearable devices is growing faster than in any segment in the global consumer electronics market, as devices more than tripled in 2014 from a year earlier, reaching a total of 21 million units shipped, according to International Data Corporation.

Flexing Your LinkedIn Muscle

Flexing Your LinkedIn Muscle

LinkedIn continues to play a major part in online business networking and branding. It remains the professional online community for individuals to meet, socialize, interact, and learn from each other. No longer only a place to post an online resume, LinkedIn has become a portal of innovative and educational content, a networking hub, and a place for professionals to share their career story and meet other professionals.

Consumer Product Testing

Consumer Product Testing

A nationwide advertising agency wanted to learn:

How consumers use in-home dry cleaning products
The best way to position a new product in the market
Saurage Research recommended a product-test focus group methodology. Participants were asked to test the product for one week and record their results. Then, in a series of focus groups, they discussed those results and their perceptions of the product and the product category.

Designing an Air Quality Advertising Program

Designing an Air Quality Advertising Program

When a large Southwestern area reached a non-attainment status for air quality, the local air quality agency asked Saurage Research to conduct research to:

Explore area residents’ knowledge of the air quality problem in the region
Quantify residents’ willingness to perform certain clean air behaviors
Track residents’ awareness of clean air messages and advertisements

Telecommunications Advertising Strategy

Telecommunications Advertising Strategy

A telecommunications company wanted to determine the value of marketing bundled services to business customers. The company turned to Saurage Research to develop a research project to profile the customer base in terms of preferences and motivators.

Advertising Campaign Concept Testing

Advertising Campaign Concept Testing

A New England advertising agency wanted to learn the best method for promoting expensive sporting equipment to retail stores. The agency brought Saurage Research in to explore the validity of several promotional ideas. Saurage Research decided the best approach to gathering data was through a series of focus groups comprised of decision makers for retail sporting goods stores.

Advertising Campaign Strategy

Advertising Campaign Strategy

A local medical facility set out to motivate people into abandoning their present healthcare insurance plans with the goal of attracting these potential patients into their outpatient services clinic. The facility’s advertising agency asked Saurage Research to explore strategy options for reaching this goal. Saurage Research conducted in-depth telephone surveys to collect information from the facility’s former, current and potential patients.

State Agency Rebranding

State Agency Rebranding

A top-five-market statewide unemployment benefits agency initially sought to learn which of its several brands should be marketed as the primary one. With Saurage Research’s assistance, the research strategy focused on understanding expectations and concerns about agency processes from beneficiaries’ viewpoints.

Public Utilities System Brand Positioning

Public Utilities System Brand Positioning

A public utilities system in the South wanted to determine its brand positioning among residential customers and needed to measure residents’ level of knowledge and awareness of deregulation issues. The company turned to Saurage Research to recommend and develop the market research plan.

Evaluating a Nonprofit Brand

Evaluating a Nonprofit Brand

An enormous public foundation that invested in large community projects according to well-defined objectives wanted to understand its brand’s relevance three years after a natural disaster. Saurage Research conducted exhaustive internal qualitative in-depth interview as well as a large-scale quantitative Attitude, Awareness and Usage (AAU) study with more than a dozen identified stakeholder groups.

Utility Cooperative – Brand Management and Legislative Issues

Utility Cooperative – Brand Management and Legislative Issues

A large utility cooperative wanted to: measure brand awareness and identity among community residents and customers, determine positioning in relation to its local competitors, measure customer satisfaction measure rural residents’ reactions to utility franchise fee proposals. Using a stratified telephone survey methodology, Saurage Research interviewed customers and non-customers about all of the above to establish […]

Commercial Vehicle Manufacturer Rebranding

Commercial Vehicle Manufacturer Rebranding

A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The company’s advertising agency contracted with Saurage Research to explore ways to reach this goal. The research plan targeted current and potential customers as well as the dealership’s employees. The data from focus groups, in-depth interviews and telephone surveys revealed just how the dealership could capture a larger share of the market.

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