Marketing Research Companies
hashtag

Research Says…You Should Be Using Hashtags

Research Says…You Should Be Using Hashtags…And at Saurage we love research. Although hashtags started on Twitter, now they are everywhere. Hashtags are frequently used on Instagram, Tumblr, Vine and Pinterest, as well as Google+ and Google search.

Peter C. Bishop, PhD

It Depends

by Guest Author Peter C. Bishop, Ph.D My daughter is a middle school language arts teacher in Northern California. She broke into teaching with Teach for America in a charter school in Houston. Early in her first year, she asked me, “Dad, how can I introduce middle school students to the future?” Right off the […]

Saurage Research All Earth Ecobot Challenge

Kids Preparing for the Future at the All Earth EcoBot Challenge

Saurage Research explores the workers of tomorrow as they compete in the All Earth Ecobot Challenge at Reliant Center in Houston.

Peter C. Bishop, PhD

It’s Time We Teach the Future As We Do the Past

by Guest Author Peter C. Bishop, Ph.D We all have a future. We all worry, fear, dream about, and hold out hope for our futures. The future has fascinated people since the beginning of time, and it still does.  Teachers claim to be preparing their students for the future. Christa McAuliffe, teacher-astronaut on the ill-fated Space Shuttle […]

off the rack

Off the Rack or Custom Made

Content – the latest buzz word in digital marketing – is vital to today’s marketing initiatives. Content marketing has grown exponentially over the years and it isn’t slowing down, but rather gaining momentum and continuing to grow.

Blog Chart 1

Are You Ready for 2014? Mobile Ready, That Is?

One of the most exciting things about the end of one year and the beginning of another is the chance to see how things played out, and to get a feel for how they will likely look in the year ahead. With the “Digital Boom”, it probably isn’t too surprising to see all things digital […]

B2B

Wired’s 101 Signals List of People and Feeds to Follow

By Pamela Schied MA Future Studies in Commerce, University of Houston Principal, Foresight Communications Group pam@thinkforesight.com Staying informed in today’s noisy world of information is often compared to drinking from a fire hose! There has never been more content at our finger tips. Yet, filtering out the static in order to plug into content that […]

When, Oh When do I Tweet (Post, Pin)?

Trying to manage multiple social media accounts can be a daunting task for even the self-proclaimed “social gurus”. How do you know when to post, tweet or pin in order to ensure the maximum benefit of your social marketing program? Fortunately there are several social media management tools which can help with everything from managing posts to measuring results.

INSTAGRAM

SOCIAL STUDIES: INSTAGRAM

SOCIAL STUDIES: INSTAGRAM Instragram – a fun and quirky way to share your life with friends through a series of pictures. With 40 million photos uploaded daily and 90 million monthly active users, Instagram is the fastest growing web property on the planet amongst the top 50 websites, growing from16 million to 22 million unique […]

B2B

ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape

Guest Author Andy Hines Lecturer/Executive-in-Residence, University of Houston Futures Studies In my latest book, ConsumerShift, I outline the evidence that consumer values are changing in a consistent direction over time. Understanding these changes will provide organizations, individuals and businesses with critical insight for understanding the future consumer landscape and designing products, services and offerings that […]

Marketing Research Firm | Houston