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Mobile Meet Millennials

Mobile Meets Millennials

A recent study conducted by Survey Sampling International (SSI) in October 2014, set out to determine just how much time millennials spent with their smartphones and tablets. A whopping 87% of millennials have their smartphone at their side, day and night, with 65% checking their phones within 15 minutes of rising and 64% checking within 15 minutes of going to bed. It is pretty clear that for these millennials, smartphones are personal. These folks are attached to their mobile devices.


What’s On Your Plate?

Each year brings new trends in everything from beauty and fashion to home design. What people are eating, or going to be eating, is another trend with words like “quinoa” and “kale” losing their top spot on the list and being replaced by nutritious fast food and Nordic cuisine.


Values and the Holidays: Gray Thursday and Where Do We Go from Here?

November 19, 2014 by Andy Hines I’ve done a few media interviews on the hot topic of shopping’s imminent encroachment into the Thanksgiving holiday. I’ve been sorting likely reactions into the traditional, modern, and postmodern values types [see a summary here]. I am making some huge generalizations here, noting there will be plenty of exceptions. […]

Blog 12-14

Ho, Ho, Ho…Merry Christmas from Saurage Research

Don’t look under the tree or check your stocking! Check your inbox and you will find Santa has delivered the latest edition of Saurage Research Key Findings. As researchers we spend a lot of time gathering and analyzing data. Key Findings is our company newsletter that explores what we think are some of the latest […]

school girl studying

Future of Education: Goodbye Summer Vacation

The current push to lengthen the school year beyond the 180 days that is typical in the U.S. will become reality by 2040. Already, the President and lawmakers are calling for a longer school year, pointing to other countries that are more competitive.


Research Says…You Should Be Using Hashtags

Research Says…You Should Be Using Hashtags…And at Saurage we love research. Although hashtags started on Twitter, now they are everywhere. Hashtags are frequently used on Instagram, Tumblr, Vine and Pinterest, as well as Google+ and Google search.

Peter C. Bishop, PhD

It Depends

by Guest Author Peter C. Bishop, Ph.D My daughter is a middle school language arts teacher in Northern California. She broke into teaching with Teach for America in a charter school in Houston. Early in her first year, she asked me, “Dad, how can I introduce middle school students to the future?” Right off the […]

Saurage Research All Earth Ecobot Challenge

Kids Preparing for the Future at the All Earth EcoBot Challenge

Saurage Research explores the workers of tomorrow as they compete in the All Earth Ecobot Challenge at Reliant Center in Houston.

Peter C. Bishop, PhD

It’s Time We Teach the Future As We Do the Past

by Guest Author Peter C. Bishop, Ph.D We all have a future. We all worry, fear, dream about, and hold out hope for our futures. The future has fascinated people since the beginning of time, and it still does.  Teachers claim to be preparing their students for the future. Christa McAuliffe, teacher-astronaut on the ill-fated Space Shuttle […]

off the rack

Off the Rack or Custom Made

Content – the latest buzz word in digital marketing – is vital to today’s marketing initiatives. Content marketing has grown exponentially over the years and it isn’t slowing down, but rather gaining momentum and continuing to grow.

Marketing Research Firm | Houston