Content – the latest buzz word in digital marketing – is vital to today’s marketing initiatives. Content marketing has grown exponentially over the years and it isn’t slowing down, but rather gaining momentum and continuing to grow.
One of the most exciting things about the end of one year and the beginning of another is the chance to see how things played out, and to get a feel for how they will likely look in the year ahead. With the “Digital Boom”, it probably isn’t too surprising to see all things digital […]
By Pamela Schied MA Future Studies in Commerce, University of Houston Principal, Foresight Communications Group firstname.lastname@example.org Staying informed in today’s noisy world of information is often compared to drinking from a fire hose! There has never been more content at our finger tips. Yet, filtering out the static in order to plug into content that […]
Trying to manage multiple social media accounts can be a daunting task for even the self-proclaimed “social gurus”. How do you know when to post, tweet or pin in order to ensure the maximum benefit of your social marketing program? Fortunately there are several social media management tools which can help with everything from managing posts to measuring results.
SOCIAL STUDIES: INSTAGRAM Instragram – a fun and quirky way to share your life with friends through a series of pictures. With 40 million photos uploaded daily and 90 million monthly active users, Instagram is the fastest growing web property on the planet amongst the top 50 websites, growing from16 million to 22 million unique […]
Guest Author Andy Hines Lecturer/Executive-in-Residence, University of Houston Futures Studies In my latest book, ConsumerShift, I outline the evidence that consumer values are changing in a consistent direction over time. Understanding these changes will provide organizations, individuals and businesses with critical insight for understanding the future consumer landscape and designing products, services and offerings that […]
In 1929, Hungarian author Frigyes Karinthy proposed that an individual is only six connections away from any person in the world.
In 1994 Kevin Bacon commented in a magazine interview that he had worked with everybody in Hollywood or someone who had worked with them. A few months later a newsgroup thread headed “Kevin Bacon is the Center of the Universe” appeared and the game Six Degrees of Kevin Bacon was created.
One of the more interesting social media platforms Pinterest (no pin, or pun, intended) has exploded into the social space. Originally a personal bulletin board of beautiful images used mostly by women, Pinterest has soared to the ranks of the third largest social network, and brands are not missing out on this opportunity to engage […]
To launch our Saurage Research Social Studies series, we decided to start with the biggest social media platform – Facebook. It goes without saying Facebook dominates social media. With over 900+ million users Facebook could actually be the 3rd largest country in the world. It is the club everyone wants to join. All you have […]
“My customers don’t use it.” “It doesn’t apply to our business.” “It’s not measurable.” These are just a few of the reasons some companies feel that social media is irrelevant to their business. Did you know that over 80% of companies use some form of social media in their marketing efforts? In fact 86% of […]