Let your customers spread the word

Let your customers spread the word

85 percent of customers find user-generated content (UGC) more beneficial than that developed by the brand itself yet only 65% of businesses believe in its impact. Even though it is less expensive and has the potential to become viral, only 38% of brands are using UGC...
Bank Branches are Turning the Tide on Teller Traffic

Bank Branches are Turning the Tide on Teller Traffic

The rise and convenience of online banking has negatively impacted bank visits which saw a 90% decrease over the last decade. To entice customers, financial institutions are changing their layout to reduce wait times and keep visitors engaged. As early as 2014...
Mustang cyborg

Mustang cyborg

Increasing innovation from automakers and tech companies is driving policy that dictates driverless vehicle automation. Driver-error contributes to over 90% of typical traffic collisions, yet a study by the University of Michigan finds that accident rates for...
Please spend your free time followed by the pound sign now

Please spend your free time followed by the pound sign now

20% of the questions asked of customer service account for up to 80% of the calls made. The internet of things has placed immense pressure on customer service who are expected to be available via mobile device, social media, website and telephone. This has propelled...
Can management be crowdsourced?

Can management be crowdsourced?

Crowdsourcing, or obtaining information from a large number of people to complete a task or generate an idea, was made popular by the success of businesses like Wikipedia and Kickstarter, and has now even reached the transportation and urban planning sectors. This...
4 Trends for Content Marketing in 2017

4 Trends for Content Marketing in 2017

Content marketing is key for most business models, but especially for B2B marketers. According to the Content Marketing Institute, sixty-two percent of B2B marketers in North America say that compared to one year ago, their organization’s overall approach to...