Can management be crowdsourced?

Can management be crowdsourced?

Crowdsourcing, or obtaining information from a large number of people to complete a task or generate an idea, was made popular by the success of businesses like Wikipedia and Kickstarter, and has now even reached the transportation and urban planning sectors. This...
4 Trends for Content Marketing in 2017

4 Trends for Content Marketing in 2017

Content marketing is key for most business models, but especially for B2B marketers. According to the Content Marketing Institute, sixty-two percent of B2B marketers in North America say that compared to one year ago, their organization’s overall approach to...

Facebook: A Powerful Marketing Tool

B2B marketers know that Facebook isn’t just a social media platform for posting family photos, updating social statuses and tagging friends, but a valuable and an indispensable marketing tool. Marketers recognize that Facebook is a powerful player in social media....

Using Color to Create Better Business Documents

In an era of information overload, how does a company distinguish itself and help customers distill meaningful information from all of the noise. The answer may lie in color. Research has proven that using color in business documents can have measurable results. In...

Content Strategy Earns a “C”

Content marketing is all about strategy, yet most B2B marketers are doing it haphazardly and without a strategy. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends – North America report, fewer B2B marketers have a documented content...

The Content Conundrum

Several departments across a B2B organization rely on content marketing, from social media to event marketing, public relations to product marketing. Content marketers who have a documented strategy are eight times more likely (60 percent versus 7 percent) to rate...